Marketing To Engineers: Reaching The New IOT Buyer
Publish date: Jun 20, 2018 | Reading time: minutes
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A New Class of Buyers for Industry 4.0
At M2E, we addressed one of the biggest changes you’re facing today: Thanks to the Internet of Things, you can’t just market to engineers anymore. The design engineer still matters, but IT decision-makers will sit at the table, too. Now everyone in the enterprise will expect something different from your company and its products. Review our new research on how you can reach this ever-expanding crowd of 21st-century buyers.