Amazon Business is mirrored after Amazon.com, and B2B manufacturers and distributors should take note.
Launched recently, Amazon Business will replace Amazon Supply, their former marketplace within the B2B space. This is not a totally separate site like Amazon Supply was. There are over 45 storefront categories from laboratory supplies to material handling equipment. Amazon Business is mirrored after Amazon.com, and B2B manufacturers and distributors should take note. Why?
Amazon is rated as one of the world’s most admired companies, and a lot of that has to do with their outstanding user experience. They have set the standard for what shoppers expect in an e-commerce platform. Amazon Business will offer that same experience for B2B buyers.
Some of those advantages include:
B2B buyers expect the same seamless and positive online shopping experience that they are used to in their personal lives. And the number of B2B sales done online is continuing to grow, according to a recent Forrester study that says that 30% of today’s B2B buyers complete at least half of their work purchase online. That number is expected to almost double by 2017. So B2B companies who are looking to sell B2B products online need to align the ecommerce experience to what is now expected. If they aren’t prepared to take it on themselves, then perhaps Amazon Business is worth considering.
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