In the world of B2B marketing, gift-giving can be a powerful way of strengthening business relationships and demonstrating your dedication to individual customers, but some gifts carry more meaning than others. In fact, according to Senior Copywriter Matthew Kabik, the intangible gifts of care and attention are the ones that your customers may value most.
To learn more, read Matthew's blog post, "4 Great Gifts for B2B Customers, No Matter the Season."
Matt helps B2B brands develop and tell compelling stories that connect with their audiences.
As a vice president and executive creative director at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.