The Intangible "Gifts" on Your B2B Customer’s Wish List

30 MIN

In the world of B2B marketing, gift-giving can be a powerful way of strengthening business relationships and demonstrating your dedication to individual customers, but some gifts carry more meaning than others. In fact, according to Senior Copywriter Matthew Kabik, the intangible gifts of care and attention are the ones that your customers may value most.

To learn more, read Matthew's blog post, "4 Great Gifts for B2B Customers, No Matter the Season."

Speakers

Matt Kabik

Matthew Kabik

Senior Copywriter

Matt helps B2B brands develop and tell compelling stories that connect with their audiences.

Scott Trobaugh

Scott Trobaugh

Vice President, Executive Creative Director

As a vice president and executive creative director at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.