B2B Marketing Planning in Uncertain Times

38 MIN

The pandemic has created a new normal that’s also given rise to new marketing. Has your planning pivoted yet? Godfrey President Stacy Whisel and Executive Creative Director Scott Trobaugh share tips on how B2B marketers can effectively factor these trends into their planning.

Speakers

Stacy Whisel

Stacy Whisel

President

Stacy serves as Godfrey’s president and also oversees the channels and operations side of the agency. Her background in research and media is a key driver for ensuring Godfrey implements audience-focused programs.

Scott Trobaugh

Scott Trobaugh

Vice President, Creative

As VP, Creative at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.