June 20, 2018 / Resources Marketing To Engineers: Reaching The New IOT Buyer

Marketing to engineers

Thanks to the IoT, you can’t just market to engineers anymore. Download Godfrey’s comprehensive study to get the latest tips & trends for marketing in the engineering community!

A New Class of Buyers for Industry 4.0

At M2E, we addressed one of the biggest changes you’re facing today: Thanks to the Internet of Things, you can’t just market to engineers anymore. The design engineer still matters, but IT decision-makers will sit at the table, too. Now everyone in the enterprise will expect something different from your company and its products. Review our new research on how you can reach this ever-expanding crowd of 21st-century buyers.