Let’s Talk Innovation: A Chat With Marketing & Innovation Strategist, Keynote Speaker & Best-Selling Author Carla Johnson
Everybody can be an innovator! Keynote speaker and best-selling author Carla Johnson shares her insights into empowering innovative thinking across an organization instead of siloing it to creative or research and development teams.
In this episode, Carla talks about how to turn “what if…” and “let’s pretend…” into a systematic approach that helps organizations build an innovation ecosystem. From reminding us to connect the dots like we did as kids to building a framework that consistently supports innovation, Carla chats with VP, Creative Scott Trobaugh about a range of innovation topics, including:
- Overcoming the fear of trying something new
- How different types of people innovate in different ways
- How everybody is capable of generating ideas that address a specific objective that matters to the business, team or situation
- The way innovation skyrockets when every employee understands the impact they make in customers lives
- The difference between efficiency and innovation
- How 2020 was a swim coach (yes, you read that right!)
Carla’s latest book, RE:Think Innovation, debuts on June 29, 2021. The book outlines the five-step framework that helps you connect the dots and find opportunities to facilitate growth.
To view the video of this episode, check it out on our YouTube Channel.
Carla Johnson - Marketing Strategist, Keynote Speaker, Best-Selling Author
Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and studied on five continents, she's partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas and transform their business.
Her work with Fortune 500 brands served as the foundation for many of her books. Her tenth, RE:Think Innovation busts the myth that innovation is something that requires a specific degree or special training. In fact, Carla explains why, to be a successful company in today's hyper-competitive, customer-driven world, innovation must be everyone's business. Her goal is to teach one million people how to become innovators by 2025.
Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking. Today, she travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
Godfrey helps complex B2B industries tell their stories in ways that delight their customers.