Email continues to be the most effective one-to-one communication tactic available to marketers. In this workshop, you’ll gain a solid understanding of email’s role within your marketing mix, how to develop your email marketing strategy, how to design and develop impactful emails, the tactical differences for b2b and b2c email, along with a sprinkling of the future of email.
By the end of the workshop, you’ll be able to:
Plus, you’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises, and personalize the information you learn to your company or brand.
Let’s face it. Email isn’t the sexiest of marketing tactics, but subscribers love it and organizations drive solid ROI from it. The problem is that most organizations aren’t doing email well. We send emails that lack context, doesn’t use the right data to personalize content, tests the wrong variables, and, very often, doesn’t get delivered.
We can alleviate those issues by understanding and be leveraging key tactics to ensure our emails are delivered, use the right content that subscribers care about and impacts our marketing objectives, and ensure our emails are designed for the modern subscriber.
After this session, you’ll be able to:
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