Creative work is the lifeblood of any marketing effort. But many teams go about idea generation in all the wrong ways. Before you issue the call for another unwieldy brainstorming session, take some time to learn the simple and surprising methods agencies use to come up with winning concepts. You’ll leave with a new perspective on creativity in general and some proven tools for inspiring the kind of work that captures attention and inspires audiences.
Get the complete slide deck for "Creative Chops: Training Your Team to Think Like an Agency."
As a vice president and executive creative director at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.
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