E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any channel in your marketing mix. Regardless of industry, and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove itself as the best one-to-one communication channel for brands — and most preferred by consumers. But marketers continue to struggle with this channel even some 26 years after the first email campaign was sent.
Join Michael (and his Mum) as he explores some of the best and most practical ways to improve your e-mail campaigns. He’ll challenge your email conceptions and show you just why this channel continues to be vitally important for marketers.
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