MarketingProfs B2B Forum 2019

MarketingPROFS B2B forum 2019

How to Live Like Fred in the World of B2B

Godfrey's Scott Trobaugh and Cliff Lewis kicked off and wrapped up the MarketingProfs B2B Forum with a tribute to the one person best qualified to inspire B2B professionals. We're talking about Mister Rogers.

With the Tom Hanks-starring A Beautiful Day in the Neighborhood hitting theaters this fall, 2019 is celebrating Fred Rogers in a big way. It’s well-deserved. Rogers is widely recognized as one of the greatest communicators of the last century. But did you realize that Mister Rogers is the perfect role model for B2B marketers in particular? Learn how his “deep and simple” philosophy can help you cultivate fascination, focus your messaging and engage your audience on a truly human level. By understanding Mister Rogers’ Neighborhood, we’ll get better at our B2B jobs—and our everyday lives.

DOWNLOAD THE BOOK

We turned the key points of our MarketingProfs 2019 talk into a very short illustrated book. It’s all about how you can find a good feeling in your B2B work—and help your B2B neighbors feel good, too.

Speakers

Cliff Lewis

Cliff Lewis

Executive Creative Director

As an executive creative director at Godfrey, Cliff shapes our creative concepting process and helps guide concepts for branding, industry events and global B2B campaigns.

Scott Trobaugh

Scott Trobaugh

Vice President, Executive Creative Director

As a vice president and executive creative director at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.


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