Marketing to Engineers 2020

Marketing to Engineers 2020

Strengthening Your Core: Driving Business-Critical Preference and Demand

Facing increasing competition, SKF, an industry-leading manufacturer of bearings, seals and lubrication systems, needed to boost brand preference of and demand for their core products to protect and grow market share. Godfrey developed a highly targeted, integrated campaign to promote three key product groups. While each product targeted similar audiences, their unique market applications required a unique promotional approach while leveraging a consistent creative concept. See how Godfrey executed this campaign that drove awareness, engagement and highly qualified leads for SKF.

DOWNLOAD THE PRESENTATION

Get the complete slide deck for “Strengthening Your Core: Driving Business-Critical Preference and Demand.”

Speaker

Alison Fetterman

Alison Fetterman

Director of Strategy

As director of strategy, Alison connects audiences to key messages through strategic marketing that generates real business results.


STAY IN TOUCH

Join a few hundred other B2B marketers. Sign up to get the latest in industry thought leadership, trends and insights.