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Tips and trends for integrated marketing in the engineering community

Join CFE Media and Godfrey for a day of education on marketing to engineers. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. The 2017 event will feature two engineers panels, a presentation on the latest Marketing to Engineers® study, as well as the results from CFE Media's "Marketer Research Study."

April 3, 2017

Renaissance Chicago
Downtown Hotel

Chicago, IL

Our Topic:

A New Class of Buyers for Industry 4.0

You can’t just market to engineers anymore. The Internet of Things is rapidly transforming your industrial landscape. Today’s buyer might be a machine operator, a process engineer or a VP of manufacturing. The COO still matters, but IT professionals might sit at the table, too. Everyone in the enterprise will expect something different from your company and its products. Join us for new research on how you can reach this ever-expanding crowd of 21st-century buyers.

Our Speakers

Jennifer Leigh

As executive planning director at Godfrey, Jennifer Leigh Brown leads a team of senior brand, content, social media and account strategists for global B2B marketing communications programs. Her nearly 20 years of experience working with industrial companies has included leadership roles in user experience, digital strategy, creative direction and research. Her passion for user-centered design has helped clients improve customer experiences and build stronger brands. She is also an author for UX Booth, a website dedicated to using strategy, design and technology, and to making the web a better place.

FWD:B2B Blog


Alison Fetterman is an account group manager at Godfrey with over 15 years of experience in marketing communications. Alison leads a team of account managers in developing strategic marketing programs for global brands in industrial automation, manufacturing and other B2B industries. She builds strong working relationships with clients to achieve successful, measurable results. Prior to joining Godfrey in 2010, she served as a senior web account manager where she was responsible for managing the strategy and development of digital properties.

FWD:B2B Blog

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