Align Your Content to the Buying Process

11/30/2015

Laura Patterson FWD:B2B Conference

In this video from our FWD:B2B Conference, you will learn about Pipeline Engineering (the process of syncing content to the customer buying process) from Laura Patterson, one of the country’s foremost experts in managing marketing performance. Learn from her years of experience applying metrics to marketing performance for brands like Cisco, ING, Intel and Kennemetal.

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