CASE Construction Chooses Godfrey for B2B PR

Publish date: Mar 08, 2024

CASE Construction Equipment, a global full-line manufacturer of construction equipment that combines generations of manufacturing expertise with practical innovation, has chosen Godfrey for B2B public relations (PR) strategy and support. The Godfrey team helps manage media relations, support content development and provide product launch support. Focused efforts include corporate storytelling to advance the CASE brand with contractors through media touch points, at trade shows and other PR channels.

“CASE is a 180+ year legacy brand that's operating like a startup and telling our story in new and compelling ways,” said Rebecca Bortner, director of marketing at CASE – North America. “We're glad to have Godfrey on board to help us share our story in a way that inspires and informs contractors to consider CASE.”

CASE Construction Equipment helps owner-operators and national accounts to improve productivity with swift, smooth and smart solutions that make it easier to get work done more profitably than ever. Their world-class equipment is supported by a robust CASE dealer network with sales, service and parts support and unique captive financing programs. More than a manufacturer, CASE is committed to giving back by dedicating time, resources and equipment to build (and rebuild) communities. This includes supporting disaster response efforts through Team Rubicon. CASE Construction Equipment is a brand of CNH, along with New Holland Agriculture and New Holland Construction, both in Lancaster County.

“We're thrilled to be working with an industry leader like CASE,” said Stacy Whisel, president of Godfrey. “What the company has achieved over the past 180 years is nothing short of remarkable, and we're proud to help tell the CASE story in a way that showcases generations of innovative manufacturing.”

Read more about how Godfrey supports its clients in heavy equipment.