Building and engaging a brand community matters — now more than ever. In advance of MarketingProfs’ April B2B Forum, MarketingProfs Director of Community Matt Snodgrass shares his insights on building a community and hosting engaging virtual events. Join us for this fun conversation as Matt chats with VP, Creative Scott Trobaugh and Executive Creative Director Cliff Lewis — and turns the tables on our hosts and asks a few questions of his own.
To learn more about the April MarketingProfs B2B Forum, visit the News page.
Matt Snodgrass is the Director of Community at MarketingProfs. After working in highly regulated industries for the first 10 years of his marketing life, he's having a lot more fun with creative (and his career) with the MarketingProfs team. Matt co-hosts the weekly MarketingSmarts podcast and is a fan of board games, podcasts, gamification and marketing research and will gladly talk with you about any of them. At length.
As VP, Creative at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.
As an executive creative director at Godfrey, Cliff shapes our creative concepting process and helps guide concepts for branding, industry events and global B2B campaigns.