Let’s Talk Data Privacy: Importance of a Data Strategy in a Changing Digital World

42 MIN

Godfrey Marketing Technologist Tyler Lowry joins Executive Creative Director Scott Trobaugh to discuss how data privacy laws are causing B2B marketers to re-evaluate their data strategies to focus on zero-party and first-party data. Zero- and first-party data can be more powerful, and it provides the opportunity to consider more strategic ways to provide great, personalized digital experiences for end users.

To read more about steps to establish a strategic digital road map, check out Tyler’s blog, “Data Privacy: What B2B Marketers Need to Know.”

Speakers

Tyler Lowry

Tyler Lowry

Marketing Technologist

As a Marketing Technologist at Godfrey and with 13 years of digital marketing experience, Tyler is our digital marketing platform expert who works with teams to execute marketing automation and personalization campaigns. Having a profound understanding of the cooperative nature of a client’s tech stack (a combination of technologies that collaborate across channels to enhance a company’s marketing activities), he makes recommendations to clients that support their business needs and objectives.

Scott Trobaugh

Scott Trobaugh

VP, Creative

As VP, Creative at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.