Heath Frye, director of marketing at Pixelle Specialty Solutions, sat down with Godfrey Vice President of Creative Scott Trobaugh and Strategist Alison Fetterman to talk about his B2B marketing experiences and share his advice for B2B marketers.
When it comes to building strong brands and launching new products, Heath certainly has expertise to share. Over the past few years, Pixelle, one of the largest and fastest-growing manufacturers of specialty papers in North America, spun off from Glatfelter, a global manufacturer that has continuously operated for over 150 years. Their campaign, which we shared in a recent case study, “Making First Impressions Soar,” was integral in their efforts to unveil the new company and its products to customers and stakeholders.
To read the Pixelle Specialty Solutions “Making First Impressions Soar” case study, check out the work section of our website.
Click here to read an excerpt of the interview with Heath.
To view the video of this episode, check it out on our YouTube Channel.
Heath has 22 years of marketing experience in the pulp and paper industry. Prior to that, he was in B2B marketing at a global multi-billion-dollar corporation. Heath graduated from Penn State University and received his Master of Business Administration from James Madison University.
As director of strategy, Alison connects audiences to key messages through strategic marketing that generates real business results.
As VP, Creative at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.