ExhibitorLIVE 2019

ExhibitorLIVE The Greatest Showman

The Moment You've Waited For: Five B2B Exhibitor Strategies from The Greatest Showman

The movie The Greatest Showman leveraged inspiring messages, engaging songs and a multichannel marketing campaign to win widespread acclaim. This session identifies five essential strategies related to the film that event marketers can use to create meaningful experiences to resonate with their target audiences. Learn how to:

  • Maximize pre-show communication to build buzz
  • Utilize your brand's perceived shortcomings to amplify its strengths
  • Deliver on your real brand promise at every touchpoint
  • Align your team to achieve focused success
  • Leverage the one thing that makes it all work together

DOWNLOAD THE PRESENTATION

Get the complete slide deck for "The Moment You've Waited For: Five B2B Exhibitor Strategies from The Greatest Showman"

Speaker

Scott Trobaugh

Scott Trobaugh

Vice President, Executive Creative Director

As a vice president and executive creative director at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.


STAY IN TOUCH

Join a few hundred other B2B marketers. Sign up to get the latest in industry thought leadership, trends and insights.