The movie The Greatest Showman leveraged inspiring messages, engaging songs and a multichannel marketing campaign to win widespread acclaim. This session identifies five essential strategies related to the film that event marketers can use to create meaningful experiences to resonate with their target audiences. Learn how to:
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As a vice president and executive creative director at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.
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