Material Handling

Material Handling & Logistics

Track and trace. The interplay of technology and process. Mass customization. Trends like these promise an exciting future for the material handling and logistics industry. But with your industry in constant motion, it can be a challenge to guide buyers to your products and services. That’s why we offer our experience to help you deliver the right message to the right people at the right time.
More and more your prospective buyers are focusing on preparedness by having plans in place to meet peak seasonal needs or unplanned downtime. They’re also developing trusted partnerships with companies who can keep their operations functional at all times. Then there are technology considerations. Older facilities are being retrofitted to be state of the art. And everyone’s looking to harness the power of supply chain analytics.
Consensus decision-making drives this industry—from operations and IT to supply chain and independent consultants looking at system integration. And because of the financial impact in selecting the right (or wrong) solution, C-level executives often approve or veto the recommendation. As a marketer, you need to understand all these audiences. It’s the only way you’ll deliver the right message to the right person.
At Godfrey, we’re familiar with the ins and outs of the material handling and logistics market. We also understand the spaces around it—from supply chain to automation. And because your business has unique needs and challenges, we’ll employ our proven methodology to uncover insights and develop compelling creative solutions to help differentiate you from your competitors—whether it’s touting your new sensor technology, how you facilitate multichannel distribution or anything in between.

Let’s talk about your business’s marketing communications needs; please visit our contact page.

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