ExhibitorLIVE 2019 – THE MOMENT YOU'VE WAITED FOR: FIVE B2B EXHIBITOR STRATEGIES FROM THE GREATEST SHOWMAN
The movie The Greatest Showman leveraged inspiring messages, engaging songs and a multichannel marketing campaign to win widespread acclaim. This session identifies five essential strategies related to the film that event marketers can use to create meaningful experiences to resonate with their target audiences. Learn how to:
- Maximize pre-show communication to build buzz
- Utilize your brand's perceived shortcomings to amplify its strengths
- Deliver on your real brand promise at every touchpoint
- Align your team to achieve focused success
- Leverage the one thing that makes it all work together
Godfrey helps complex B2B industries tell their stories in ways that delight their customers.