Public Relations

Catch up on what’s new in PR with Godfrey’s own B2B public relations experts. These original news articles, videos and infographics explore how a focused PR strategy can help you make your reputation count.

July 05, 2019 / Public RelationsTrade Show Success Tips: Maximizing Booth Appointments and Editor Events

Trade shows provide an incredible opportunity to engage editors who want to learn more about your company.

Steve Graham

By: Steve Graham

June 13, 2019 / Public Relations7 Ways to Refresh Your B2B Public Relations Program

Now is the perfect time to revisit your traditional public relations strategy and incorporate one of these tactics into the mix.

Gina Masciantonio

By: Gina Masciantonio

November 19, 2018 / Public Relations2018 PRSA Conference: Musings From the Road

The 2018 PRSA International Conference in Austin, Texas, was informative, insightful and entertaining. Here’s what we learned.

Steve Graham

By: Steve Graham

November 12, 2018 / Public RelationsThree Tips For Starting a B2B Influencer Relations Program

Influencer relations are an important tool to expand your audience. Here are three tips to keep in mind when starting your program.

Godfrey Author

By: Godfrey Team

September 04, 2018 / Public Relations5 Tips to Start Integrating Webinars Into Your Marketing Communications Strategy

See why B2B marketers identify webinars as the most effective digital content tactic in their marketing strategy.

Gina Masciantonio

By: Gina Masciantonio

July 16, 2018 / Public RelationsCrisis Communication Plan: A Must for Any Business

If you aren’t prepared to handle a crisis, a lot of bad things can happen. That’s why you need a crisis communication plan.

Steve Graham

By: Steve Graham

November 17, 2017 / Public RelationsStrategic PR Plans — Not Rocket Science, but Essential

Learn how developing and executing a strategic PR plan can set the stage for a successful 2018.

Steve Graham

By: Steve Graham

August 04, 2017 / Public Relations5 Reasons to Leverage Brand Ambassadors for B2B

Brand ambassadors promote products in a credible, humanizing way that provides many benefits for B2B brands.

Godfrey Author

By: Godfrey Team

May 12, 2017 / Public RelationsDon't Forget the "E" in PESO

Learn how B2B public relations can help manage your company’s online reputation and influence the influencers.

Steve Graham

By: Steve Graham

April 24, 2017 / Public RelationsIntegrating a Creative Concept into B2B PR...a Golden Opportunity

Marketers sometimes struggle with the gap they perceive between creative concepts and public relations. But a concept that captures a company’s positioning translates easily to public relations.

Wes Schmidt

By: Wesley Schmidt