Public Relations

Catch up on what’s new in PR with Godfrey’s own B2B public relations experts. These original news articles, videos and infographics explore how a focused PR strategy can help you make your reputation count.

September 04, 2018 / Public Relations5 Tips to Start Integrating Webinars Into Your Marketing Communications Strategy

See why B2B marketers identify webinars as the most effective digital content tactic in their marketing strategy.

Gina Masciantonio

By: Gina Masciantonio

July 16, 2018 / Public RelationsCrisis Communication Plan: A Must for Any Business

If you aren’t prepared to handle a crisis, a lot of bad things can happen. That’s why you need a crisis communication plan.

Steve Graham

By: Steve Graham

November 17, 2017 / Public RelationsStrategic PR Plans — Not Rocket Science, but Essential

Learn how developing and executing a strategic PR plan can set the stage for a successful 2018.

Steve Graham

By: Steve Graham

August 04, 2017 / Public Relations5 Reasons to Leverage Brand Ambassadors for B2B

Brand ambassadors promote products in a credible, humanizing way that provides many benefits for B2B brands.

Godfrey Author

By: Godfrey Team

May 12, 2017 / Public RelationsDon't Forget the "E" in PESO

Learn how B2B public relations can help manage your company’s online reputation and influence the influencers.

Steve Graham

By: Steve Graham

April 24, 2017 / Public RelationsIntegrating a Creative Concept into B2B PR...a Golden Opportunity

Marketers sometimes struggle with the gap they perceive between creative concepts and public relations. But a concept that captures a company’s positioning translates easily to public relations.

Wes Schmidt

By: Wesley Schmidt

April 10, 2017 / Public RelationsThe Role of PR in Reaching Engineers

Follow these three quick tips to learn about the role of PR in reaching your engineer audience.

Todd Walter

By: Todd Walter

October 06, 2016 / Public RelationsTransform Existing Material for New Editorial Content

Here are six ways to transform material that already exists into new thought-leadership, editorial and content marketing material.

Todd Walter

By: Todd Walter

June 02, 2016 / Public Relations5 Tips for Conducting Successful Video Interviews

Video is a key component to visual storytelling. Here are some tips to keep in mind when conducting your interviews.

Melissa Einfrank

By: Melissa Einfrank

May 23, 2016 / Public RelationsUnderstanding the Role of Public Relations in Social Media

Public relations has always been social in nature. Now, with social media platforms, B2B PR practitioners are going beyond traditional tactics when telling clients’ stories and building relationships with the trade media.

Godfrey Author

By: Godfrey Team