Catch up on what’s new in PR with Godfrey’s own B2B public relations experts. These original news articles, videos and infographics explore how a focused PR strategy can help you make your reputation count.
The 2018 PRSA International Conference in Austin, Texas, was informative, insightful and entertaining. Here’s what we learned.
By: Steve Graham
Influencer relations are an important tool to expand your audience. Here are three tips to keep in mind when starting your program.
By: Godfrey Team
See why B2B marketers identify webinars as the most effective digital content tactic in their marketing strategy.
By: Gina Masciantonio
If you aren’t prepared to handle a crisis, a lot of bad things can happen. That’s why you need a crisis communication plan.
Learn how developing and executing a strategic PR plan can set the stage for a successful 2018.
Brand ambassadors promote products in a credible, humanizing way that provides many benefits for B2B brands.
Learn how B2B public relations can help manage your company’s online reputation and influence the influencers.
Marketers sometimes struggle with the gap they perceive between creative concepts and public relations. But a concept that captures a company’s positioning translates easily to public relations.
By: Wesley Schmidt
Follow these three quick tips to learn about the role of PR in reaching your engineer audience.
By: Todd Walter
Here are six ways to transform material that already exists into new thought-leadership, editorial and content marketing material.
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