Catch up on what’s new in PR with Godfrey’s own B2B public relations experts. These original news articles, videos and infographics explore how a focused PR strategy can help you make your reputation count.
Marketing to complex industries is challenging — but influencers can help. Find out why you shouldn’t ignore this important segment of your audience.
By: Steve Graham
More than 75% have been “significantly” or “moderately” affected by the global pandemic, economy and other issues.
Use webinars as a tool to interact with your targeted audience, and build ongoing relationships with key trade media — virtually. Here’s how.
By: Gina Mudie
Communicate with people in mind. Learn the right questions to ask to help inform your messaging.
By: Melissa Einfrank
When it comes to delivering outstanding PR results, having a former reporter on your team gives you a leg up. Here’s why.
By: Kelly Thomas
Trade shows provide an incredible opportunity to engage editors who want to learn more about your company.
Now is the perfect time to revisit your traditional public relations strategy and incorporate one of these tactics into the mix.
The 2018 PRSA International Conference in Austin, Texas, was informative, insightful and entertaining. Here’s what we learned.
Influencer relations are an important tool to expand your audience. Here are three tips to keep in mind when starting your program.
By: Godfrey Team
See why B2B marketers identify webinars as the most effective digital content tactic in their marketing strategy.
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