Public Relations

Catch up on what’s new in PR with Godfrey’s own B2B public relations experts. These original news articles, videos and infographics explore how a focused PR strategy can help you make your reputation count.

April 12, 2021 / Public RelationsInfluencers: Don’t Try Marketing to Complex Industries Without Them

Marketing to complex industries is challenging — but influencers can help. Find out why you shouldn’t ignore this important segment of your audience.

November 09, 2020 / Public RelationsUnprecedented Times Take Toll on Trade Journalists

More than 75% have been “significantly” or “moderately” affected by the global pandemic, economy and other issues.

October 02, 2020 / Public RelationsConsiderations for Planning a Virtual Editor Webinar

Use webinars as a tool to interact with your targeted audience, and build ongoing relationships with key trade media — virtually. Here’s how.

Gina Masciantonio

By: Gina Mudie

May 15, 2020 / Public RelationsSharing the Good: B2B Communications in the Current Landscape of COVID-19

Communicate with people in mind. Learn the right questions to ask to help inform your messaging.

Melissa Einfrank

By: Melissa Einfrank

August 16, 2019 / Public RelationsWhy Ex-Journalists Make Great PR Pros

When it comes to delivering outstanding PR results, having a former reporter on your team gives you a leg up. Here’s why.

Godfrey Author

By: Godfrey Team

July 05, 2019 / Public RelationsTrade Show Success Tips: Maximizing Booth Appointments and Editor Events

Trade shows provide an incredible opportunity to engage editors who want to learn more about your company.

June 13, 2019 / Public Relations7 Ways to Refresh Your B2B Public Relations Program

Now is the perfect time to revisit your traditional public relations strategy and incorporate one of these tactics into the mix.

Gina Masciantonio

By: Gina Mudie

November 19, 2018 / Public Relations2018 PRSA Conference: Musings From the Road

The 2018 PRSA International Conference in Austin, Texas, was informative, insightful and entertaining. Here’s what we learned.

November 12, 2018 / Public RelationsThree Tips For Starting a B2B Influencer Relations Program

Influencer relations are an important tool to expand your audience. Here are three tips to keep in mind when starting your program.

Godfrey Author

By: Godfrey Team

September 04, 2018 / Public Relations5 Tips to Start Integrating Webinars Into Your Marketing Communications Strategy

See why B2B marketers identify webinars as the most effective digital content tactic in their marketing strategy.

Gina Masciantonio

By: Gina Mudie


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