What We Learned at the 2020 Marketing to Engineers Conference
For industrial B2B marketing nerds like us, the annual Marketing to Engineers conference (hosted by CFE Media) might as well be a holiday. The 2020 event was held virtually but still packed as much highly applicable marketing knowledge as we've unearthed at past events. Scott Trobaugh chats with VP, Director of Business Development Josh Albert, Executive Creative Director Cliff Lewis and Director of Strategy Alison Fetterman to discuss the pros and cons of virtual events and what they learned at Marketing to Engineers 2020.
Alison Fetterman - Vice President, Strategy & Analytics
Alison leads the strategy and analytics teams, focused on driving insightful and innovative ways to connect with clients’ audiences and clearly show a strong ROI for Godfrey’s B2B marketing programs.
Josh Albert - Vice President, Business Development
Josh heads up our new business efforts, working alongside teams of Godfrey subject matter experts. As director of business development, Josh combines strong leadership and business sense to help Godfrey form client relationships where we can do our very best work.