Lancaster, Pa. – Godfrey, a nationally ranked business-to-business (B2B) marketing communications agency, today announced the launch of its new website. Built with the user in mind, the site employs responsive design, meaning information can be quickly and easily read on any device.
“The streamlined site provides options that enable users to immediately answer questions regarding who we are, what we do and how we do it,” said Chuck Manners, Godfrey president and CEO. “We want visitors to gain a better understanding of our strengths, including experience in more than 50 industries, the tools we employ and what differentiates Godfrey as a B2B agency. More importantly, we want them to recognize, through our experience and processes, that Godfrey understands their industries, their challenges and their audiences.”
“Research shows that the typical B2B buyer completes more than 50 percent of the ‘buying journey’ before contacting the supplier,” said Manners. “We build websites for our B2B clients that recognize this reality, and our new site is designed to allow users to quickly access the information they need to make an informed decision about us.”
The website also serves as a valuable resource for B2B marketers. The all-new “Content Hub: FWD:B2B” shares fresh B2B marketing ideas, industry trends and expert opinions through articles, white papers, videos, infographics and blog posts. In addition, a news section features agency developments, case studies, and events that reflect the Godfrey culture. The site invites users to sign up for occasional updates and marketing insights, and join conversations through Godfrey’s various social media platforms.
One of the largest B2B marketing agencies in the United States and a member of Worldwide Partners Inc., Godfrey specializes in helping highly technical manufacturers market themselves better. Godfrey blends customer insight, strategic consulting, brand management, advertising, public relations, digital strategy and skilled execution to produce unified marketing programs ideal for the B2B space. For more information about the spectrum of services Godfrey offers, please visit the company website at www.godfrey.com.