Godfrey Produces Webinar on B2B Branding

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One of the top areas of inquiry we get is about B2B branding strategies. We produced the webinar, B2B Branding: How to Strengthen Your Most Critical Asset, to walk B2B marketers through the importance of consistent, strategic branding and how to use B2B branding best practices to strengthen their brand equity.

In this recorded session with Godfrey’s Russ Green, Executive Vice President and Partner, and Erin Michalak, Account Group Manager, you’ll learn:

  • How to identify what sets your brand apart in your industry
  • Methods for understanding your customers and what they care about
  • How to determine the right architecture for your brand
  • Ways to build internal buy-in for your branding strategy

Register now for instant access to the on-demand webinar, B2B Branding: How to Strengthen Your Most Critical Asset.

B2B Sightings

Danfoss in China


While on a trip to Shanghai, we spotted this Danfoss promotion in Chinese. 

JLG Parade


This JLG lift gets ready to enjoy the Macy's Day Parade, Radio City and tree in New York City.

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