B2B Marketing Blog | Insights & Articles | Godfrey

Latest Resources

Newly added blog posts, interviews and more.

Customer Experience

One Enterprise, Multiple Travelers on the Buyer's Journey (PART 2)

Creative

Design Thinking: Start with Empathy (Part 1)

Customer Experience

One Enterprise, Multiple Travelers on the Buyer's Journey (PART 1)

SEO and PPC

Scheming Around Schema: Using Structured Data to Enhance Search Results

Lead Generation

Why Is B2B Lead Generation So Hard?

Lead Generation

Key Steps in Producing Quality B2B Leads

Branding

Bring Your Brand to Life with Copy, Art and Technology

Research

The 5 Things Engineers Like to Talk About

Public Relations

5 Tips for Conducting Successful Video Interviews

Public Relations

Understanding the Role of Public Relations in Social Media

Demand

Getting Started with Account-Based Marketing

Content Creation

Measuring Content Marketing: An Interview with Michael Brenner

Public Relations

How to Effectively Reach Target Audiences through Earned Media

Creative

6 Movie Posters About Your Life as a B2B Marketer

Event Marketing

How Godfrey is Using VR to Create a Jaw-dropping Trade Show Experience

Popular Resources

Our most widely read and shared insights.

Industry Trends

Marketing to Automation and Controls Engineers: Your Essential Guide

Website Design and Development

How to Design With Accessibility In Mind

Public Relations

Nobody Reads: 5 Ways to Streamline Content for Modern Audiences

Branding

Marketing to Complex Industries: The Ultimate Guide

Public Relations

YOUR B2B CHEAT SHEET

Latest Resources

One Enterprise, Multiple Travelers on the Buyer's Journey (PART 2)

Design Thinking: Start with Empathy (Part 1)

One Enterprise, Multiple Travelers on the Buyer's Journey (PART 1)

Scheming Around Schema: Using Structured Data to Enhance Search Results

Why Is B2B Lead Generation So Hard?

Key Steps in Producing Quality B2B Leads

Bring Your Brand to Life with Copy, Art and Technology

The 5 Things Engineers Like to Talk About

5 Tips for Conducting Successful Video Interviews

Understanding the Role of Public Relations in Social Media

Getting Started with Account-Based Marketing

Measuring Content Marketing: An Interview with Michael Brenner

How to Effectively Reach Target Audiences through Earned Media

6 Movie Posters About Your Life as a B2B Marketer

How Godfrey is Using VR to Create a Jaw-dropping Trade Show Experience

Popular Resources

Marketing to Automation and Controls Engineers: Your Essential Guide

How to Design With Accessibility In Mind

Nobody Reads: 5 Ways to Streamline Content for Modern Audiences

Marketing to Complex Industries: The Ultimate Guide

B2B Influencers: Who They Are, Why They Matter, and How to Find Them

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