OEM component suppliers and their products are as diverse as you can get. You’re talking about businesses as opposite as aerospace and bedding. But the people they sell to—design engineers—have been one of the most homogenous audience groups in B2B marketing for decades, at least in the U.S. This is changing. The industry is currently facing the mass retirement of experienced engineers, and the influx of a less experienced, more diverse audience. For savvy marketers, this creates a unique opportunity to connect with this new generation. If you can provide applications engineering support and training along with your product, you’re positioning yourself well for the future.