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B2B Insights 


B2B Branding

Download a poster PDF (860KB) of the Branding Strategy animation featured in this video.

It’s hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are some of the hardest questions a business can answer. For good reason, too. They strike at the heart of a business, its core values and core purpose. And its very existence in a competitive market.

Godfrey believes the answers to those questions should drive your marketing communications strategy and resonate through every tactic. B2B branding is not just about logos, graphics and colors. It's not about clever slogans or attractive ads.

We have a proven process and proprietary tools we use to make sure your brand strategy is integrated throughout your program. The result? Integrated marketing communications that bring your brand to life. And, in turn, build real competitive advantage.

 

B2B Blog Posts

Dec 29, 2011

The Public Relations Society of America recently unveiled their list of 12 trends that will change the PR industry in 2012. Noted on this list is the convergence of brand management and reputation management functions within organizations.

Dec 15, 2011

Your company has invested a great deal in the development of a strong brand identity system including a logo, color palette and fonts that capture the tone of your brand's voice. Using limited, "platform-friendly" fonts can weaken your brand personality and standards. Start using your corporate fonts online today!

 

Related Items

B2B Case History

Find out how we helped one client assert brand leadership in a big, bold way.

 

B2B Showcase

B2B Blog
Oct 16, 2009

What if you were a B2B marketing manager and a media rep called on you and said, "I have just the circulation you need. Every one of our subscribers is in the industries you serve.

 
 
 
 
 
 
 
 
 
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