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B2B Insights 


Did you know?  74% of respondents feel that original content and media are most effective for generating marketing ROI.

B2B Branding

Download a poster PDF (860KB) of the Branding Strategy animation featured in this video.

It’s hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are some of the hardest questions a business can answer. For good reason, too. They strike at the heart of a business, its core values and core purpose. And its very existence in a competitive market.

Godfrey believes the answers to those questions should drive your marketing communications strategy and resonate through every tactic. B2B branding is not just about logos, graphics and colors. It's not about clever slogans or attractive ads.

We have a proven process and proprietary tools we use to make sure your brand strategy is integrated throughout your program. The result? Integrated marketing communications that bring your brand to life. And, in turn, build real competitive advantage.

 

B2B Blog Posts

May 16, 2012

We have written about the importance of customer insight and unified marketing. For B2B and technology-oriented companies, it isn’t always easy to think beyond the product features. But here is one example of a marketer who is launching a new initiative to build the customer perspective into its global marketing organization.

Feb 8, 2012

Up until the end of the last century, most corporate identity guidelines were written like instruction manuals for minding the brand. Never do this; always do that. Use this grid and these colors (nothing else)...

 

Related Items

B2B Case History

Learn how we helped one client successfully launch a global corporate rebrand campaign.

 

B2B Showcase

B2B Blog
Aug 18, 2010

I love analyzing user behavior on websites and looking at outcomes through analytics. I think regularly about what does the user want to do when they get to a page on your site? And did they complete the task that they intended to do? Or more importantly, did they complete the task that YOU wanted them to do?

 
 
 
 
 
 
 
 
 
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