Bosch Rexroth wanted to leverage its online audience and further engage them through social media efforts. The company wanted to provide more valuable content that would engage customers and keep them interested.
This idea turned into Tech Tip Tuesday, a simple and cost-effective way to share useful information with customers. The weekly tips, posted to Facebook and Twitter, are based on preexisting technical papers and therefore don’t require significant time or monetary investments. While the posts can exist on their own, they encourage individuals to read the full technical papers.
In the first three months, each tech tip on Facebook
reached an average of more than 800.
In the first three months, each tech tip on Facebook reached an average of more than 800 people, significantly higher than the average of about 500 for all other posts. Top posts can have a reach of more than 1,000 and can engage more than 100 users.