With the explosion of video on the web -- videoblogging, vidcaps, vodcasts, and mash-ups -- any B2B marketing program should consider greater use of these new media tools to help tell the story. To help guide you with your new media videos, I offer these thoughts:

1. Don't do-it-yourself. You get one chance to make a first impression, and a poor online video viewing experience can turn off viewers. You can't imagine the mistakes that are possible just from capturing sound and lighting issues alone.

2. Give some serious consideration about the best ways to re-purpose your video for multiple uses.

3. Talking heads can get really boring, really fast. Include a variety of graphic elements to keep the viewer interested. Think 3D, animation, special visual effects, scene changes, interesting backgrounds and above all an interesting script. Shoot some "B" roll footage that you can use between scenes. Keep dense text off the screen.
---More---