For the past year, Godfrey has been educating and counseling clients about the “new wave” in public relations – Convergent PR.  If you’re not familiar with the term, here’s a brief definition: It’s a blending, or convergence, of traditional PR tactics (e.g., press releases, press kits and trade show support) with new social media PR techniques (e.g., blogs, podcasts, videocasts and social media press releases).

Some of our clients jumped on the Convergent PR bandwagon right away.  (We’re thrilled.)  Others are still trying to understand how Convergent PR works and how it can complement their “hyperintegrated” marketing communications programs.  (In this respect, we see ourselves as educators and advisors.)

Of course, Godfrey isn’t the only entity that sees a convergence of traditional (print) media and social (online) media. 
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As a former newspaper reporter, I was always skeptical about people – presidents, CEOs, owners, spokespeople – who were too slick for their own good. You know the type. They say the right things, do the right things. But do they really mean what they say? Do they really believe what they’re doing? Or is it all just a façade?

I’ve always felt that, in business and in life, honesty truly is the best policy. Whether you’re right or wrong, be honest with yourself and your constituents, take responsibility and be authentic.

The slick vs. authentic dilemma recently came to light while I was working on a couple of Godfrey podcasts. The first one covered Convergent PR – the blending of traditional business-to-business PR tactics with the new, social media PR tactics (one of which, coincidentally, is podcasts).

The podcast team asked itself, How slick, how professional do we want this podcast to be? Should we write a
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