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Sarah McCaughey
Sarah McCaughey
Sarah McCaughey
PR Associate Account Manager
I am fascinated with people and their stories. Although PR wasn't originally on my "screen" when I was studying art history and foreign language, it sure is a good fit. In the end, most of it boils down to people...and stories.

It's great to be part of a team of folks embracing the values of convergent PR. I enjoy the challenge of crafting, packaging and delivering our clients' messages most effectively. Our space is situated in the midst of a complex flux of content, stories, dialogue and ideas. And it's pretty cool there.

When I do detach from the flux I spend time cooking meals from every country for which I can find a recipe, creating art with wax and steel, learning a new language, playing hand drums, offering groan-worthy puns, participating in Lancaster City life and discovering people's stories.

December 20, 2007 | 1:45pm
It’s that time of year again when friendly, “let’s re-affirm our relationship” calls from vendors start rolling in. Whatever your news distribution affiliation, (be it PR Newswire, Marketwire, Business Wire, eNR Services, etc.) it’s time to revisit the methods you’ve used, and re-survey the landscape of vendor capabilities. The difference could be a long, healthy, interactive life for even the “smallest” serving of your story, or a quick & costly plunge into 2.0blivion. Consider the following:

Build an arsenal
The bottom line is agility. There is no “silver bullet” vendor that has all of the capabilities to match convergent PR needs. Shirk year-long contracts to broaden your arsenal of services at hand. Create a strategic cache of vendors poised to distribute your story the
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