Considering how much technology has advanced over the past 15 years, not having everything available at your finger tips is a distant memory. But just because it's available at any given moment, does that make it ok to give into temptation?

For example, your iPhone goes everywhere with you. You take notes during presentations, cite helpful source information during meetings and can suggest local sushi spots at the flick of a wrist. Those seem like acceptable uses, but what happens when actions aren't so genuine?

We all know the type -- the guy who's sitting next to you checking his Fantasy Football stats and updating his Facebook status during the weekly staff meeting. Clearly he can't be giving his undivided attention and therefore isn't fully engaged in the conversation. On the surface such actions are rude. However is it becoming the norm? Is such access giving us more of a reason to be rude?

Is it really necessary to always have your iPhone or
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Chances are your audience won’t be waiting patiently for you to return as the economy flips its frown upside-down. As marketers, we are challenged to reach our audiences where they want us to reach them, not where we think they’ll be. Listening and researching are imperative in order to offer a successful and relevant campaign.

Here are a few tips to consider:

Think like your audience. Could it be that they are no longer flipping page by page through your industry trade publications but rather reading an online version? Or do they prefer
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It’s time to come to terms with MySpace, Facebook and LinkedIn. Or as some of my coworkers like to call it, “MyFaceSpace.” No matter what you call it or how you slice it, the time has come to familiarize yourself with social networking.

Many of us have found it’s the best way to keep in touch with our kids, old college friends or family living afar. However there is another valuable use for social networking and it lives within the B2B/B2C world.

According to Jake Swearingen of BNet.com, “online networks can help you hire the right people, market your product – or even find a manufacturer.” Social networking opens the door for previous unknowns to “meet” and
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To Lead or Follow?

It’s always a tough question that requires insight and thought. Are you a trailblazer and take the risk of leading the pack or choose to follow along with the established program?

With all of the new 2.0 technologies and initiatives that are available at our fingertips, many prospective advertisers are fighting this battle. Treading on unfamiliar territory can be scary and unsettling but that shouldn’t ultimately lead to the back seat.

According to Advertising Age, General Motors, the country’s third-largest advertiser, is getting ready to shift half of its $3 billion budget into digital and one-to-one marketing within the next three years. Surely, that decision to be an industry advertising leader will help to set them apart and reach a larger audience.
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Sports have always been a huge part of my life. I was a cheerleader all throughout high school and college and even spent four years as a high jumper. Any dialogue with my dad or brother seemed to focus on football, baseball or basketball and revolved around team and player statistics. If I wanted to participate in their conversation, I had to have my facts straight.

It only makes sense then that I got involved with the Godfrey Analytics team. What better way to keep track of campaign "stats" than having hardcore evidence at hand?

Analytics gives us that in-depth look at how a specific campaign is performing and to ensure we’re hitting the target audience. Not only do the campaigns have to be appealing, but they also must produce results. If those results are not being attained, utilizing the analytical data will help to decide what tweaks must be made in order to achieve those results.

I invite you to familiarize yourself with analytics, just
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