To Lead or Follow?

It’s always a tough question that requires insight and thought. Are you a trailblazer and take the risk of leading the pack or choose to follow along with the established program?

With all of the new 2.0 technologies and initiatives that are available at our fingertips, many prospective advertisers are fighting this battle. Treading on unfamiliar territory can be scary and unsettling but that shouldn’t ultimately lead to the back seat.

According to Advertising Age, General Motors, the country’s third-largest advertiser, is getting ready to shift half of its $3 billion budget into digital and one-to-one marketing within the next three years. Surely, that decision to be an industry advertising leader will help to set them apart and reach a larger audience.
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Sports have always been a huge part of my life. I was a cheerleader all throughout high school and college and even spent four years as a high jumper. Any dialogue with my dad or brother seemed to focus on football, baseball or basketball and revolved around team and player statistics. If I wanted to participate in their conversation, I had to have my facts straight.

It only makes sense then that I got involved with the Godfrey Analytics team. What better way to keep track of campaign "stats" than having hardcore evidence at hand?

Analytics gives us that in-depth look at how a specific campaign is performing and to ensure we’re hitting the target audience. Not only do the campaigns have to be appealing, but they also must produce results. If those results are not being attained, utilizing the analytical data will help to decide what tweaks must be made in order to achieve those results.

I invite you to familiarize yourself with analytics, just
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