B2B Insights Blog
B2B Insights Blog
Todd Walter
Todd Walter
Senior PR Account Manager
As an account manager I've worked at Godfrey for several years creating and handling publicity for our clients. My background all along has been in PR and I've worked mostly in the agency environment, but also for six years in the corporate realm. In my generation we've not only witnessed a paradigm shift with the arrival of the internet, but now there's a whole new way of practicing PR with the arrival of Web and PR 2.0. The biggest challenge is to avoid becoming Old School (which can happen in about 6 months if you're not careful).
Outside of my job, I'm a family man as well as an avid bicyclist and outdoors enthusiast, with the occasional camping excursion, surf trip or ski outing. I also enjoy riding my motorcycle. My secret ambition is to ride across the U.S. either on my bicycle or on a motorcycle.
Outside of my job, I'm a family man as well as an avid bicyclist and outdoors enthusiast, with the occasional camping excursion, surf trip or ski outing. I also enjoy riding my motorcycle. My secret ambition is to ride across the U.S. either on my bicycle or on a motorcycle.
May 13, 2008 | 9:27am
Avoid the Sales Pitch in Your Podcast (Todd Walter)
Lately I’ve been riding the bus to work, trying to save on gas. A fringe benefit is that I can listen to podcasts on my MP3 player.
Many B-to-B marketers (including some of our clients) are using podcasts to reach specific audiences who want to be informed. It’s a great tool for companies to establish thought leadership. However, you should avoid the temptation to record a blatant product pitch or “audio brochure.” Instead, content should meet the audience expectation that they’ll learn something new. Your podcast needs to be educational and entertaining. The sales pitch can come later, when the listener chooses to take the next step and request more information (maybe even in exchange for their e-mail address). First and foremost, a podcast should deliver useful information. ---More--- |
August 2, 2007 | 12:06pm
Newsworthy, or Share Worthy? (Todd Walter)
Newsworthy or Share worthy?
(Note to my in-laws: Please stop forwarding those e-mails that were forwarded to you after they were forwarded to someone else. Thanks for the info, but I already know how to improve my gas mileage and protect myself from identity theft.) Do you instantly delete those e-mails – the ones with five Fwd: Fwds at the beginning? Or do you open them anyway, knowing you're about to read some urban legend or watch some goofy video? Although much of the material shared over the internet may be “useless,” these e-mails illustrate an interesting trend that marketers must face: Is it share worthy? The “it” is anything about your company, including customer experiences, product information, events, your website, and so on. People like to share what they see on the web. ---More--- |
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