Ah, online ads. Annoying? Or do they make you want to click and learn more?

I guess it all depends on how you look at it. Or how you write and design it. The easy part of an online ad program is the ad itself. You need to figure out your strategy, create landing page(s), develop your offer if one hasn't already been created, plan how you are going to measure the results, and how you are going to review and revise the program after finding out the results. It is what we call continuous improvement.

Here are a few tips and questions to ask yourself when designing your online ads:
- What will interest someone to look and click on your ad in one second?
- Is the design getting in the way of the message?
- Does the ad need to animate, should it be video or should it be static?
- Is your ad readable?
- Does your ad need images or should it be typographic only?
- Should multiple ads on the same page work together to reinforce the message?
- Make sure you have a compelling offer in the ad.
- Make sure your message is the right one for the audience.
- And then finally, once you have compelled the user to click on your ad, make sure the page you drive them to is user friendly, provides good information, and pays off the offer.