Summer has officially started, and while some companies have been taking a “vacation” from their marketing budgets due to the economy, the recovery is in sight according to a recent survey by BtoB Magazine.

If you have not been proactive in promoting your web site, and making sure it is optimized for search engines, now is the time, so that when your customers and prospects budgets open up, they can easily find you. Search Engine Optimization is not an overnight fix; when significant changes are made, it can take several months for the top search engines to effectively crawl and index your site. Nor is SEO a once and done project; it should be an ongoing priority as part of your marketing budget.

Here are some key questions to ask if your site is search engine optimized:
•    Can you find the site easily? Not just for searches on your branded terms, like company and product names, but for general category and product descriptions.
•    Does the site have useful content? Does the site have content related to the keywords? See an earlier post by fellow Godfrey blogger, Jennifer Brown
•    Is the meta data on the pages complete and descriptive?
•    Are there obvious calls to action?
•    How do the main competitors measure up?

If you don’t know the answers to those questions, or are not happy with the responses, consider a strategic search program that starts with a site analysis, incorporates content optimization and is fully integrated with your other marcom programs.