Analytics

Learn tips for selecting the right KPIs for your marketing program. Start with benchmarks, set goals and then establish the indicators of success.

For the B2B marketer, successful ROI reporting can feel like an uphill battle. Learn simple steps you can take today to begin to prove the value of marketing programs and defend budgets, even amid cutbacks.

Marketing analytics measurement is ever-changing. How do you adapt your thinking around KPIs and campaign successes to decide on what KPI’s matter to measure with so much available data?

It’s so important to be able show the impact of marketing efforts. You need to know what to optimize and where to concentrate your efforts. Experiment with different strategies to use data to your advantage, and determine what works best for you. 

Technologies that were once considered futuristic, those that leverage data to supplement human knowledge and skills are becoming today’s reality.

An effective digital performance dashboard can help you do something with all that data. Learn how.

With so many choices available, how do you select the proper digital dashboard? Here are five things to consider when choosing a platform.

A digital performance dashboard can be the difference between a B2B marketer who is overwhelmed with information or informed by data and optimized for success. Learn how to get started.

Know your website code and how it can give your analytics strategy a boost by capturing meaningful interactions. Learn how you can get started.

When it’s time to plan, or optimize a current strategy, agencies and B2B marketers are challenged to dig deeper into available data and extend their reach across the entire buying process.