Analytics

Check out this original content from Godfrey’s own B2B marketing analytics experts. These news articles, videos and infographics dive into the ways that analytics can enhance every element of your marketing plan.

February 23, 2018 / AnalyticsDefending Marcom Budgets with ROI: Start Small to Show Results

For the B2B marketer, successful ROI reporting can feel like an uphill battle. Learn simple steps you can take today to begin to prove the value of marketing programs and defend budgets, even amid cutbacks.

Kate Hemmerich

By: Kate Hemmerich

February 09, 2018 / AnalyticsAnalytics, Outputs & Outcomes: New Ways Of Measuring ROI

Marketing analytics measurement is ever-changing. How do you adapt your thinking around KPIs and campaign successes to decide on what KPI’s matter to measure with so much available data?

Tyler Lowry

By: Tyler Lowry

July 24, 2017 / AnalyticsUsing Data To Optimize Your B2B Marketing Program

It’s so important to be able show the impact of marketing efforts. You need to know what to optimize and where to concentrate your efforts. Experiment with different strategies to use data to your advantage, and determine what works best for you. 

Leanne Terpak

By: Leanne Terpak

July 14, 2017 / AnalyticsThe Future of B2B Marketing is Fueled by Smarter Data

Technologies that were once considered futuristic, those that leverage data to supplement human knowledge and skills are becoming today’s reality.

Stacy Whisel

By: Stacy Whisel

April 03, 2017 / AnalyticsDesigning a B2B Marketing Performance Dashboard

An effective digital performance dashboard can help you do something with all that data. Learn how.

Godfrey Author

By: Godfrey Team

January 30, 2017 / Analytics5 Things to Consider When Choosing a Digital Dashboard Platform

With so many choices available, how do you select the proper digital dashboard? Here are five things to consider when choosing a platform.

Leanne Terpak

By: Leanne Terpak

January 16, 2017 / AnalyticsMeasuring B2B marketing with digital performance dashboards

A digital performance dashboard can be the difference between a B2B marketer who is overwhelmed with information or informed by data and optimized for success. Learn how to get started.

Godfrey Author

By: Godfrey Team

December 12, 2016 / AnalyticsGive Your Analytics Strategy a Boost with Website Code

Know your website code and how it can give your analytics strategy a boost by capturing meaningful interactions. Learn how you can get started.

Tyler Lowry

By: Tyler Lowry

August 04, 2016 / AnalyticsMaking the Case for a Data-driven Strategy: Grant Access and Unlock Results

When it’s time to plan, or optimize a current strategy, agencies and B2B marketers are challenged to dig deeper into available data and extend their reach across the entire buying process. 

Alison Fetterman

By: Alison Fetterman

January 18, 2016 / Analytics5 Best Practices for Crafting Data-Driven Stories

A big challenge for B2B marketers is being able to demonstrate the power of data in a meaningful way. When sharing your marketing’s performance, it should come across in a clear, captivating way, no matter the audience.

Leanne Terpak

By: Leanne Terpak