Check out this original content from Godfrey’s own B2B marketing analytics experts. These news articles, videos and infographics dive into the ways that analytics can enhance every element of your marketing plan.
For the B2B marketer, successful ROI reporting can feel like an uphill battle. Learn simple steps you can take today to begin to prove the value of marketing programs and defend budgets, even amid cutbacks.
Marketing analytics measurement is ever-changing. How do you adapt your thinking around KPIs and campaign successes to decide on what KPI’s matter to measure with so much available data?
It’s so important to be able show the impact of marketing efforts. You need to know what to optimize and where to concentrate your efforts. Experiment with different strategies to use data to your advantage, and determine what works best for you.
A digital performance dashboard can be the difference between a B2B marketer who is overwhelmed with information or informed by data and optimized for success. Learn how to get started.
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