Get event marketing ideas from Godfrey’s experiential marketing experts. These news articles, videos and infographics explore the endless ways a marketing event can facilitate meaningful, immersive interactions.

June 08, 2021 / EventsHybrid Events: A Hype-Free Introduction for B2B Marketers

Hybrid events can be a valuable platform for connecting with your audience. Plan an engaging, successful event with these insights and considerations.

Tom Gorman

By: Tom Gorman

August 21, 2020 / EventsHow to Plan a Virtual Event for Your B2B Audience

Taking your in-person event online? Consider these factors when planning a virtual event.

Bridey Orth

By: Bridey Orth

March 13, 2020 / EventsCoronavirus Event Cancellations: How to Maximize Trade Show Investments

How B2B manufacturers can make the most of trade show investments amid cancellations.

April 15, 2019 / EventsFour Things B2B Marketers Learned at Adobe Summit

Here are four key takeaways for B2B marketers from the 2019 Adobe Summit. Bonus Points: Our conference notes!

Godfrey Author

By: Godfrey Team

May 26, 2017 / EventsAvoiding the B2B Trade Show Blues Fire Drill

Preparing for trade shows can cause a lot of anxiety for B2B marketers. For good reason: The stakes are often high. But much of the pain can be avoided with proper planning and collaboration.

Godfrey Author

By: Godfrey Team

March 23, 2016 / EventsSXSW 2016: A Recap on Trends and the Evolution of Human-Computer Communications

Here’s a Godfrey recap on the most interesting ideas from this year’s SXSW Interactive festival and a few trends to look out for in the coming year.

Godfrey Author

By: Godfrey Team

February 22, 2016 / EventsHow Godfrey is Using VR to Create a Jaw-dropping Trade Show Experience

There’s no question that Virtual Reality (VR) is a white-hot technology right now. Godfrey recently saw an opportunity to do some work in this area ourselves by creating an amazing trade show experience for one of our clients.

Godfrey Author

By: Godfrey Team

February 05, 2016 / EventsTop global trends in HVACR

We sent a team to Orlando for the 2016 AHR Expo – and you can bet that we took notes! Read our top four takeaways from the conference for a first glance at emerging global trends in HVACR.

Godfrey Author

By: Insights Team

January 12, 2016 / Events4 lessons B2B exhibitors can learn from CES 2016

The biggest “consumer” show is more B2B than you think. Here’s the best event marketing inspiration we found at CES this year.

November 30, 2015 / EventsAccount-Based Marketing: What You Need to Know

Jon Miller teaches Godfrey's FWD:B2B Conference attendees all about account-based marketing.

Godfrey Author

By: Insights Team


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