Get event marketing ideas from Godfrey’s experiential marketing experts. These news articles, videos and infographics explore the endless ways a marketing event can facilitate meaningful, immersive interactions.
Preparing for trade shows can cause a lot of anxiety for B2B marketers. For good reason: The stakes are often high. But much of the pain can be avoided with proper planning and collaboration.
There’s no question that Virtual Reality (VR) is a white-hot technology right now. Godfrey recently saw an opportunity to do some work in this area ourselves by creating an amazing trade show experience for one of our clients.
We sent a team to Orlando for the 2016 AHR Expo – and you can bet that we took notes! Read our top four takeaways from the conference for a first glance at emerging global trends in HVACR.
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