Events

Get event marketing ideas from Godfrey’s experiential marketing experts. These news articles, videos and infographics explore the endless ways a marketing event can facilitate meaningful, immersive interactions.

May 26, 2017 / EventsAvoiding the B2B Trade Show Blues Fire Drill

Preparing for trade shows can cause a lot of anxiety for B2B marketers. For good reason: The stakes are often high. But much of the pain can be avoided with proper planning and collaboration.

Godfrey Author

By: Godfrey Team

March 23, 2016 / EventsSXSW 2016: A Recap on Trends and the Evolution of Human-Computer Communications

Here’s a Godfrey recap on the most interesting ideas from this year’s SXSW Interactive festival and a few trends to look out for in the coming year.

Godfrey Author

By: Godfrey Team

February 22, 2016 / EventsHow Godfrey is Using VR to Create a Jaw-dropping Trade Show Experience

There’s no question that Virtual Reality (VR) is a white-hot technology right now. Godfrey recently saw an opportunity to do some work in this area ourselves by creating an amazing trade show experience for one of our clients.

Godfrey Author

By: Godfrey Team

February 05, 2016 / EventsTop global trends in HVACR

We sent a team to Orlando for the 2016 AHR Expo – and you can bet that we took notes! Read our top four takeaways from the conference for a first glance at emerging global trends in HVACR.

Godfrey Author

By: Insights Team

January 12, 2016 / Events4 lessons B2B exhibitors can learn from CES 2016

The biggest “consumer” show is more B2B than you think. Here’s the best event marketing inspiration we found at CES this year.

Cliff Lewis

By: Cliff Lewis

November 30, 2015 / EventsAccount-Based Marketing: What You Need to Know

Jon Miller teaches Godfrey's FWD:B2B Conference attendees all about account-based marketing.

Godfrey Author

By: Insights Team

November 30, 2015 / EventsHow to Improve the Current State of Persona Marketing

Katie Martell teaches Godfrey's FWD:B2B Conference attendees how to improve the current state of persona marketing.

Godfrey Author

By: Insights Team

November 30, 2015 / EventsAlign Your Content to the Buying Process

Laura Patterson teaches Godfrey's FWD:B2B Conference attendees about syncing content to the buying process.

Godfrey Author

By: Insights Team

November 30, 2015 / EventsCreating Great Social Media Content

Paul Gillin teaches Godfrey's FWD:B2B Conference attendees all about writing for social media.

Godfrey Author

By: Insights Team

November 13, 2015 / EventsFWD:B2B Conference helps B2B marketers connect with customers throughout the buying journey

The FWD:B2B Conference gave 171 attendees advice and expertise on using stories and technologies to engage with customers throughout their buying journey.

Stacy Whisel

By: Stacy Whisel