Events

Preparing for trade shows can cause a lot of anxiety for B2B marketers. For good reason: The stakes are often high. But much of the pain can be avoided with proper planning and collaboration.

Here’s a Godfrey recap on the most interesting ideas from this year’s SXSW Interactive festival and a few trends to look out for in the coming year.

There’s no question that Virtual Reality (VR) is a white-hot technology right now. Godfrey recently saw an opportunity to do some work in this area ourselves by creating an amazing trade show experience for one of our clients.

We sent a team to Orlando for the 2016 AHR Expo – and you can bet that we took notes! Read our top four takeaways from the conference for a first glance at emerging global trends in HVACR.

The biggest “consumer” show is more B2B than you think. Here’s the best event marketing inspiration we found at CES this year.

Jon Miller teaches Godfrey's FWD:B2B Conference attendees all about account-based marketing.

Katie Martell teaches Godfrey's FWD:B2B Conference attendees how to improve the current state of persona marketing.

Laura Patterson teaches Godfrey's FWD:B2B Conference attendees about syncing content to the buying process.

Paul Gillin teaches Godfrey's FWD:B2B Conference attendees all about writing for social media.

The FWD:B2B Conference gave 171 attendees advice and expertise on using stories and technologies to engage with customers throughout their buying journey.