Industry and Research

Keep yourself informed with this original content from Godfrey’s B2B research experts. These news articles, videos and infographics take a deep dive into all the ways customer insight makes marketing more effective.

October 29, 2018 / Industry and ResearchFive Approaches for Developing a Strategic B2B Marketing Budget

There is no magic formula for creating a marketing budget, especially for B2B companies.

Stacy Whisel

By: Stacy Whisel

October 15, 2018 / Industry and ResearchHow the Next Industrial Revolution Will Impact Marketing

A host of advances – like the internet of things, robotics, 3-D printing and data analytics – are converging in ways that will radically change both manufacturing. and marketing.

Jim Everhart

By: Jim Everhart

April 16, 2018 / Industry and Research4 Key Trends Shaping The Building Materials Industry

Standards for well buildings, resiliency, labor shortages and connectivity are shaping the building materials market. Read our take on these key trends!

Donna Harris

By: Donna Harris

June 30, 2017 / Industry and ResearchA Bold, New Vision for the Factory of the Future

Self-healing supply chains. Smart manufacturing platforms. Even smarter machines. That’s the Factory of the Future. See our quick summary of Frost & Sullivan’s must-read white paper.

Alison Fetterman

By: Alison Fetterman

July 29, 2016 / Industry and ResearchHow Your Supply Chain Impacts Corporate Strategy (Part 2)

It is important that marketing strategy and value chain strategy proceed directly from the business strategy…both working cooperatively for the same goals. And both being viewed as strategic.

Jim Everhart

By: Jim Everhart

June 23, 2016 / Industry and ResearchThe 5 Things Engineers Like to Talk About

The engineering audience needs in-depth content about the issues that really matter to them. Understanding those needs is the first step toward fostering a robust and ongoing conversation.

Brian Moore

By: Brian Moore

April 20, 2016 / Industry and ResearchSmart factory technology will change the changeover (Part 4)

Smart factory technology will change how a common task – the changeover – occurs; that’s an opportunity for B2B marketers to highlight their new capabilities to target audiences.

Brian Moore

By: Brian Moore

February 26, 2016 / Industry and ResearchSmart factory-ready technology: Tell the story now (Part 3)

The smart factory “revolution” is being built on existing automation and controls technology; B2B marketers need to tell that story to target audiences.

Brian Moore

By: Brian Moore

February 16, 2016 / Industry and Research4 Tips for Mapping Your Supply Chain

Mapping the supply chain can reveal opportunities and lead to a winning strategy.

Godfrey Author

By: Insights Team

December 14, 2015 / Industry and ResearchMaking the most of the "smart factory" revolution (Part 1)

What is the “smart factory?” Many in the automation technology marketplace are asking – and B2B marketers are challenged to bring clarity and relevance to the issue.

Brian Moore

By: Brian Moore