Industry and Research

Keep yourself informed with this original content from Godfrey’s B2B research experts. These news articles, videos and infographics take a deep dive into all the ways customer insight makes marketing more effective.

July 07, 2021 / Industry and Research5 Industrial Manufacturing Trends Impacting Your Operations

Discover five manufacturing trends that are making an impact in the post-pandemic landscape.

Alison Fetterman

By: Alison Fetterman

June 28, 2021 / Industry and ResearchIndustry Insight: Q&A With Machine Design and Hydraulics & Pneumatics — Industry 4.0, sustainability and more

Bob Vavra, senior content director of Machine Design and Hydraulics & Pneumatics, talks with us about the impact of trends like Industry 4.0, workforce challenges and sustainability.

Godfrey Author

By: Godfrey Team

June 15, 2021 / Industry and ResearchIndustry Insight: Q&A With Design World — Automation, Marketing to Engineers and More

Paul Heney, VP and editorial director of Design World, shares his industry insights on manufacturing trends, reaching engineers through social media and the power of diversity.

Godfrey Author

By: Godfrey Team

June 03, 2021 / Industry and ResearchIndustry Insight: Q&A With ASSEMBLY — Robots and Cobots, Artificial Intelligence and More

ASSEMBLY Editor-in-Chief John Sprovieri shares insights on manufacturing’s top trends, plus examples of companies already leveraging these trends.

Godfrey Author

By: Godfrey Team

February 24, 2021 / Industry and ResearchIndustry Insight: Q&A With Floor Covering News

Megan Salzano, senior editor and digital director of Floor Covering News, shares her insights on flooring industry trends that could impact B2B marketing.

Godfrey Author

By: Godfrey Team

February 23, 2021 / Industry and ResearchFlooring Industry Trends: 4 Shifts That Could Impact How You Sell

The pandemic has changed what customers want and need in flooring products. Consider how so you can sell more effectively.

Donna Harris

By: Donna Harris

October 22, 2019 / Industry and ResearchLessons Learned in B2B Global Marketing

Here we share a few of the lessons we have learned that help set the foundation for successful global B2B marketing efforts.

Stacy Whisel

By: Stacy Whisel

July 26, 2019 / Industry and ResearchIs the Internet of Things Coming to a Warehouse Near You?

While the adoption of the IoT has been slower than some may have expected, material handling is increasingly a focus. In fact, the Connected Warehouse is here — and getting stronger every day.

Godfrey Author

By: Godfrey Team

July 12, 2019 / Industry and ResearchIndustry Spotlight: Digital Transformation in Automation

Welcome to our next installment of Industry Spotlights, where we delve into trends in the specific industries we serve and share what B2B marketers need to know about how trends could impact marketing strategies.

Alison Fetterman

By: Alison Fetterman

June 07, 2019 / Industry and ResearchIndustry Spotlight: Challenges & Opportunities in Heavy Equipment

Welcome to our next installment of Industry Spotlights, where we delve into trends in the specific industries we serve and share what B2B marketers need to know about how trends could impact marketing strategies.

Jenell Abram

By: Jenell Bakey

STAY IN TOUCH

Join a few hundred other B2B marketers. Sign up to get the latest in industry thought leadership, trends and insights.