Keep yourself informed with this original content from Godfrey’s B2B research experts. These news articles, videos and infographics take a deep dive into all the ways customer insight makes marketing more effective.
There is no magic formula for creating a marketing budget, especially for B2B companies.
By: Stacy Whisel
A host of advances – like the internet of things, robotics, 3-D printing and data analytics – are converging in ways that will radically change both manufacturing. and marketing.
By: Jim Everhart
Standards for well buildings, resiliency, labor shortages and connectivity are shaping the building materials market. Read our take on these key trends!
By: Donna Harris
Self-healing supply chains. Smart manufacturing platforms. Even smarter machines. That’s the Factory of the Future. See our quick summary of Frost & Sullivan’s must-read white paper.
By: Alison Fetterman
It is important that marketing strategy and value chain strategy proceed directly from the business strategy…both working cooperatively for the same goals. And both being viewed as strategic.
The engineering audience needs in-depth content about the issues that really matter to them. Understanding those needs is the first step toward fostering a robust and ongoing conversation.
By: Brian Moore
Smart factory technology will change how a common task – the changeover – occurs; that’s an opportunity for B2B marketers to highlight their new capabilities to target audiences.
The smart factory “revolution” is being built on existing automation and controls technology; B2B marketers need to tell that story to target audiences.
Mapping the supply chain can reveal opportunities and lead to a winning strategy.
By: Insights Team
What is the “smart factory?” Many in the automation technology marketplace are asking – and B2B marketers are challenged to bring clarity and relevance to the issue.
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