Industry and Research

Keep yourself informed with this original content from Godfrey’s B2B research experts. These news articles, videos and infographics take a deep dive into all the ways customer insight makes marketing more effective.

October 22, 2019 / Industry and ResearchLessons Learned in B2B Global Marketing

Here we share a few of the lessons we have learned that help set the foundation for successful global B2B marketing efforts.

Stacy Whisel

By: Stacy Whisel

July 26, 2019 / Industry and ResearchIs the Internet of Things Coming to a Warehouse Near You?

While the adoption of the IoT has been slower than some may have expected, material handling is increasingly a focus. In fact, the Connected Warehouse is here — and getting stronger every day.

Jim Everhart

By: Jim Everhart

July 12, 2019 / Industry and ResearchIndustry Spotlight: Digital Transformation in Automation

Welcome to our next installment of Industry Spotlights, where we delve into trends in the specific industries we serve and share what B2B marketers need to know about how trends could impact marketing strategies.

Alison Fetterman

By: Alison Fetterman

June 07, 2019 / Industry and ResearchIndustry Spotlight: Challenges & Opportunities in Heavy Equipment

Welcome to our next installment of Industry Spotlights, where we delve into trends in the specific industries we serve and share what B2B marketers need to know about how trends could impact marketing strategies.

Jenell Abram

By: Jenell Abram

May 10, 2019 / Industry and ResearchIndustry Spotlight: Keeping up With the Built Environment

This is the first post in our new series, “Industry Spotlights,” about industry trends and how they impact marketing strategies. We'll delve into the specific industries we serve and share what B2B marketers need to know.

Donna Harris

By: Donna Harris

October 29, 2018 / Industry and ResearchFive Approaches for Developing a Strategic B2B Marketing Budget

There is no magic formula for creating a marketing budget, especially for B2B companies.

Stacy Whisel

By: Stacy Whisel

October 15, 2018 / Industry and ResearchHow the Next Industrial Revolution Will Impact Marketing

A host of advances – like the internet of things, robotics, 3-D printing and data analytics – are converging in ways that will radically change both manufacturing. and marketing.

Jim Everhart

By: Jim Everhart

April 16, 2018 / Industry and Research4 Key Trends Shaping The Building Materials Industry

Standards for well buildings, resiliency, labor shortages and connectivity are shaping the building materials market. Read our take on these key trends!

Donna Harris

By: Donna Harris

June 30, 2017 / Industry and ResearchA Bold, New Vision for the Factory of the Future

Self-healing supply chains. Smart manufacturing platforms. Even smarter machines. That’s the Factory of the Future. See our quick summary of Frost & Sullivan’s must-read white paper.

Alison Fetterman

By: Alison Fetterman

July 29, 2016 / Industry and ResearchHow Your Supply Chain Impacts Corporate Strategy (Part 2)

It is important that marketing strategy and value chain strategy proceed directly from the business strategy…both working cooperatively for the same goals. And both being viewed as strategic.

Jim Everhart

By: Jim Everhart

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