SEO

We created this original content with help from Godfrey’s own B2B search marketing experts. These news articles, videos and infographics explore how search can enhance almost every part of your marketing plan.

April 02, 2018 / SEOThe Beginner's Guide to Writing Paid Search Ads

Paid search lets companies take advantage of the millions of searches performed each day. Learn how to write better ad copy that converts.

Jenell Abram

By: Jenell Abram

January 26, 2018 / SEOWhy SEO Should Be a Critical Piece of Your B2B Marketing Strategy

When budget planning for the upcoming fiscal year, SEO should be a big item on the consideration list for your B2B marketing strategy.

Matt Boaman

By: Matt Boaman

June 09, 2017 / SEOWhy Link Authority Still Matters for SEO

Google continues making daily changes to their algorithm to improve search results, but links remain the most important.

Matt Boaman

By: Matt Boaman

October 21, 2016 / SEOScheming Around Schema: Using Structured Data to Enhance Search Results

Here are seven ways you can implement schema to enhance Google search results, providing an advantage over the competition.

Godfrey Author

By: Godfrey Team

May 06, 2015 / SEOGoogle's Latest Update: Is Your Site Mobile-Friendly?

Google recently updated their algorithm for ranking sites in mobile search. Learn why it is so important to Google (and your customers) that your site is optimized for use on mobile devices.

Godfrey Author

By: Godfrey Team

November 07, 2014 / SEOState of Search

Search engines have made improvements to finding websites with content relevant to a search query or keyword. They're also learning to understand the intent of a searcher’s query and find content based on that intention. 

Godfrey Author

By: Godfrey Team

September 01, 2014 / SEOMapping B2B Search Strategy to Sales Cycle can Deliver Big

A good search campaign not only gets your products/services in front of your customers, but it also delivers exactly the right information to them at exactly the right time.

Godfrey Author

By: Godfrey Team

May 18, 2014 / SEOSpeed Matters for SEO

Web page speed and performance is very important when it comes to user experience and search results. If your site is too slow, you run the risk of losing potential customers or frustrating existing ones.

Dave Bossler

By: Dave Bossler

March 10, 2014 / SEOLet Your Right Brain in on the Meta-Descripton

It’s easy to think of metadata as some deeply encrypted line of code, tucked away in obscurity.

Cliff Lewis

By: Cliff Lewis