Social Media

Automating scheduling, posting, listening and reporting to save time and money. Here are tips to find platforms that will work for you.

Achieve your goals by integrating social media into your marketing program. Learn three ways you can use social media to your advantage.

Not every social platform is useful or necessary for your business.  Follow these simple steps to choose the right ones.

Looking to give your social media posts a lift?  Employees can be one of your greatest assets. Our tips will help you get started.

Check out five benefits social listening can bring to your communications program.  

Is your CEO participating on social media? Learn how you can maximize their presence to reach customers and prospects.

A new study from IEEE Engineering360 suggests that engineers still spend little time on social media and prefer traditional information resources. 

When it comes to tweeting, every character counts. Thanks to Twitter’s upcoming changes, you’ve got some more room to play with. Read about their latest updates.

While some studies have shown that B2B companies are catching up and, in some cases, actually overtaking their B2C brethren in terms of participation in social media, it still may feel like a vast land of unknowns when it comes to applying it to your own brand.

As a PR professional who provides media relations and spokesperson training to clients, I often get asked if the rules of spokesperson engagement change when you address an audience via a social media channel. My answer is a solid—well, yes but no, not really.