Social Media

Explore this original content from Godfrey’s B2B social media experts. These news articles, videos and infographics dive into how social can help you build relationships, rally fans and win more business.

November 26, 2018 / Social MediaTips for Selecting the Right Social Media Tools

Automating scheduling, posting, listening and reporting to save time and money. Here are tips to find platforms that will work for you.

Jenn Vitello

By: Jenn Vitello

November 17, 2017 / Social Media3 Ways to Support Your Marketing Program Using Social Media

Achieve your goals by integrating social media into your marketing program. Learn three ways you can use social media to your advantage.

Jenell Abram

By: Jenell Abram

November 03, 2017 / Social MediaHow to Choose the Right B2B Social Media Platforms

Not every social platform is useful or necessary for your business.  Follow these simple steps to choose the right ones.

Jenn Vitello

By: Jenn Vitello

October 05, 2017 / Social MediaEmployee Advocacy: The Secret to Amplifying Your B2B Social Presence

Looking to give your social media posts a lift?  Employees can be one of your greatest assets. Our tips will help you get started.

Jenn Vitello

By: Jenn Vitello

June 23, 2017 / Social MediaWhy Social Listening Is an Important Step in Your Communications Program

Check out five benefits social listening can bring to your communications program.  

Melissa Einfrank

By: Melissa Einfrank

April 14, 2017 / Social MediaHow B2B Companies Can Make CEOs Part of Their Social Media Strategy

Is your CEO participating on social media? Learn how you can maximize their presence to reach customers and prospects.

Jenn Vitello

By: Jenn Vitello

August 26, 2016 / Social MediaNew Study Finds Little Change in Engineers' Social Media Use

A new study from IEEE Engineering360 suggests that engineers still spend little time on social media and prefer traditional information resources. 

Jim Everhart

By: Jim Everhart

June 03, 2016 / Social MediaMore Characters, More Opportunity in the Twittersphere

When it comes to tweeting, every character counts. Thanks to Twitter’s upcoming changes, you’ve got some more room to play with. Read about their latest updates.

Jenn Vitello

By: Jenn Vitello

September 23, 2014 / Social Media4 Things Every B2B Marketing Director Needs to Know About Social Media

While some studies have shown that B2B companies are catching up and, in some cases, actually overtaking their B2C brethren in terms of participation in social media, it still may feel like a vast land of unknowns when it comes to applying it to your own brand.

Godfrey Author

By: Godfrey Team

July 18, 2014 / Social MediaSpokesperson Training in a Social Media World

As a PR professional who provides media relations and spokesperson training to clients, I often get asked if the rules of spokesperson engagement change when you address an audience via a social media channel. My answer is a solid—well, yes but no, not really.

Godfrey Author

By: Godfrey Team