Technology

This Q&A explores the realities of building a B2B chatbot from the perspectives of the copy and code team.

New technologies like virtual, augmented and mixed reality are driving a revolution in experiential marketing for B2B, continuing to evolve storytelling into an emotionally powerful brand expression.

B2B marketers are embracing chatbots--but not every bot makes a B2B website experience better. Learn how to do it right.

The Industrial Internet of Things changes B2B marketing significantly by giving IT decision-makers a lot of clout in the manufacturing buying process.

As IoT takes control of manufacturing environments, the traditional engineer decision-maker is being joined by IT roles. New buyers mean new strategies. Are you ready? As IoT takes control of manufacturing environments, the traditional engineer decision-maker is being joined by IT roles. New buyers mean new strategies. Are you ready?

The future of B2B marketing is here and the old realities aren’t big enough to meet its needs. Take a look into the expanding realities of B2B and beyond.

Global communication is accelerating faster than ever. Our definitions of truth, fact and reality are shifting too. New technologies are bringing new dimensions to B2B marketing and beyond.

Enjoy this 360-degree virtual reality video with a fully immersive stop-motion animated display.

B2B marketers need to understand the technology landscape as well as they understand the competitive landscape.