Technology

Stay up to date on emerging B2B marketing technologies with content from Godfrey’s B2B experts. These posts showcase the new tactics that will energize your marketing today—and may define it tomorrow.

April 30, 2018 / TechnologyThe Realities Of Building A B2B Chatbot

This Q&A explores the realities of building a B2B chatbot from the perspectives of the copy and code team.

Godfrey Author

By: Godfrey Team

January 19, 2018 / TechnologyNew Technologies Revolutionizing B2B Experiential Marketing

New technologies like virtual, augmented and mixed reality are driving a revolution in experiential marketing for B2B, continuing to evolve storytelling into an emotionally powerful brand expression.

Godfrey Author

By: Godfrey Team

September 07, 2017 / TechnologyHow to build a better B2B chatbot

B2B marketers are embracing chatbots--but not every bot makes a B2B website experience better. Learn how to do it right.

Godfrey Author

By: Godfrey Team

May 19, 2017 / TechnologyHow the Industrial Internet of Things Will Impact B2B Marketing

The Industrial Internet of Things changes B2B marketing significantly by giving IT decision-makers a lot of clout in the manufacturing buying process.

Alison Fetterman

By: Alison Fetterman

May 05, 2017 / TechnologyNew B2B Buyers for Industry 4.0: What You Need to Know

As IoT takes control of manufacturing environments, the traditional engineer decision-maker is being joined by IT roles. New buyers mean new strategies. Are you ready? As IoT takes control of manufacturing environments, the traditional engineer decision-maker is being joined by IT roles. New buyers mean new strategies. Are you ready?

Godfrey Author

By: Godfrey Team

February 27, 2017 / TechnologyExpanding Realities in B2B and Beyond (Part 2)

The future of B2B marketing is here and the old realities aren’t big enough to meet its needs. Take a look into the expanding realities of B2B and beyond.

Travis MacDonald

By: Travis Macdonald

February 06, 2017 / TechnologyNew Truths in B2B and Beyond (Part 1)

Global communication is accelerating faster than ever. Our definitions of truth, fact and reality are shifting too. New technologies are bringing new dimensions to B2B marketing and beyond.

Travis MacDonald

By: Travis Macdonald

January 21, 2016 / TechnologyOur VR Stop-Motion Video is a Tribute to B2B Marketing Tech

Enjoy this 360-degree virtual reality video with a fully immersive stop-motion animated display.

Godfrey Author

By: Creative Team

June 04, 2015 / TechnologyWhy the Technology Landscape is so Important

B2B marketers need to understand the technology landscape as well as they understand the competitive landscape.

Jim Everhart

By: Jim Everhart

June 01, 2014 / TechnologyContent Management Systems 101 - How to pick a CMS

You need a business website with a content management system (CMS). Where do you start?

Godfrey Author

By: Godfrey Team