I have been advocating supporting mobile devices for B2B web projects for years now. Not as an add-on to a revamp of a desktop site but as a fundamental part of the entire responsive web design strategy and process. It’s something that B2B marketers must do for their companies to be relevant and their content accessible. And it’s something that requires an investment in more time and money. This is where web projects can stall--unless decision makers are shown the necessity of the investment and the expected return.
My experience has been that even if the B2B marketing manager knows the value of supporting mobile, there is someone else who he or she is having a hard time convincing. So, I’m back to blogging, and I’m going to start out with a post to help advocate making B2B content work across screen sizes and devices.
Arm yourself with convincing stats from credible sources:
And, if the person you are trying to convince just happens to think Google is great. Google officially recommended building smart-phone optimized websites and responsive design back in June of 2012.
If you are a B2B marketer and work for a company that isn't a part of the "late majority" now adopting mobile, data from your own website analytics and customer feedback is the most powerful tool you have. If your website visitors and customers are getting content across devices, you should be ready to deliver it.