Account Based Marketing

Read original content from Godfrey’s account based marketing experts. These news articles, videos and infographics explore the way ABM can bring a more effective, personalized approach to your B2B marketing plan.

November 05, 2018 / Account Based MarketingGet Your ABM Project off the Ground (And the Sales Team Excited About It!)

Sales and marketing collaboration can help get your ABM project off to a great start.

Godfrey Author

By: Godfrey Team

May 14, 2018 / Account Based MarketingProving the value of marketing spend with Account-Based Marketing (ABM)

Learn how Account-based Marketing (ABM) can demonstrate the impact marketing spend has on a company’s success.

Stacy Whisel

By: Stacy Whisel

April 18, 2016 / Account Based MarketingGetting Started with Account-Based Marketing

There are a lot of acronyms flying around in the marketing world, and recently, you may have noticed a new one – ABM. Account-based marketing (ABM) starts with the account, not the offer. Each account is treated like an individual campaign.

Josh Albert

By: Joshua Albert

October 26, 2015 / Account Based MarketingThe Rise of Account-Based Marketing

Jon Miller, CEO and co-founder of Engagio, discusses this new model for marketers that “flips the funnel” on traditional demand generation.

Jon Miller

By: Jon Miller