Read original content from Godfrey’s account based marketing experts. These news articles, videos and infographics explore the way ABM can bring a more effective, personalized approach to your B2B marketing plan.
There are a lot of acronyms flying around in the marketing world, and recently, you may have noticed a new one – ABM. Account-based marketing (ABM) starts with the account, not the offer. Each account is treated like an individual campaign.