Account Based Marketing

Learn how Account-based Marketing (ABM) can demonstrate the impact marketing spend has on a company’s success.

There are a lot of acronyms flying around in the marketing world, and recently, you may have noticed a new one – ABM. Account-based marketing (ABM) starts with the account, not the offer. Each account is treated like an individual campaign.

Jon Miller, CEO and co-founder of Engagio, discusses this new model for marketers that “flips the funnel” on traditional demand generation.