Is business as usual not so usual? Adapt your B2B marketing for social distancing. Start Here

Account Based Marketing

Read original content from Godfrey’s account based marketing experts. These news articles, videos and infographics explore the way ABM can bring a more effective, personalized approach to your B2B marketing plan.

November 05, 2018 / Account Based MarketingGet Your ABM Project off the Ground (And the Sales Team Excited About It!)

Sales and marketing collaboration can help get your ABM project off to a great start.

Godfrey Author

By: Godfrey Team

May 14, 2018 / Account Based MarketingProving the value of marketing spend with Account-Based Marketing (ABM)

Learn how Account-based Marketing (ABM) can demonstrate the impact marketing spend has on a company’s success.

Stacy Whisel

By: Stacy Whisel

April 18, 2016 / Account Based MarketingGetting Started with Account-Based Marketing

There are a lot of acronyms flying around in the marketing world, and recently, you may have noticed a new one – ABM. Account-based marketing (ABM) starts with the account, not the offer. Each account is treated like an individual campaign.

Josh Albert

By: Joshua Albert

October 26, 2015 / Account Based MarketingThe Rise of Account-Based Marketing

Jon Miller, CEO and co-founder of Engagio, discusses this new model for marketers that “flips the funnel” on traditional demand generation.

Jon Miller

By: Jon Miller

STAY IN TOUCH

Join a few hundred other B2B marketers. Sign up to get the latest in industry thought leadership, trends and insights.