Creative

Get insights from Godfrey’s own B2B creative thinkers. These news articles, videos and infographics explore how your campaigns can inspire imaginations while respecting the intellect of a B2B audience.

January 05, 2018 / CreativeHow to Make B2B Marketing Magic

Every single day, B2B professionals are working on the front lines of technological advancement to make the impossible a reality.

Travis MacDonald

By: Travis Macdonald

August 11, 2017 / CreativeDesign Thinking: Prototyping and Testing (Part 3)

Your idea is great. But will it work? Efficiently test and refine your prototypes by thinking like a designer.

Scott Trobaugh

By: Scott Trobaugh

April 17, 2017 / CreativeThese fake B2B brands have a real lesson for B2B marketers

They help filmmakers tell their stories, but they can also help us see our brands from the outside-in.

Cliff Lewis

By: Cliff Lewis

March 27, 2017 / CreativeDesign Thinking: Effective Ideation (Part 2)

How designers tackle problem-solving can yield great results in any discipline. Especially yours.

Scott Trobaugh

By: Scott Trobaugh

February 13, 2017 / CreativeDesign Thinking: Start with Empathy (Part 1)

Before you can solve someone’s problem, you have to fully understand the challenges. Designing with empathy will often help improve your marketing results.

Scott Trobaugh

By: Scott Trobaugh

October 04, 2016 / CreativeHow to become a B2B magician

Want better audience engagement? Learn how to surprise and delight your audiences with a few magical principles.

Scott Trobaugh

By: Scott Trobaugh

April 27, 2016 / CreativeCreative Problem-solving

Even if you’re not working on an overtly creative product, there’s a place for creative thinking in your problem-solving process.

Scott Trobaugh

By: Scott Trobaugh

February 28, 2016 / CreativeVIDEO: Dramatic movie moments inspired by B2B

Earlier this Oscar week, we showed you six movie posters about your life as a B2B marketer. Now we’ll show you how some of those films might look if they ever made it to the silver screen.

Godfrey Author

By: Creative Team

February 24, 2016 / Creative6 Movie Posters About Your Life as a B2B Marketer

If someone made a movie about your career, what kind of movie would it be? Our creative team wanted to venture a guess, so we created six movie posters to chronicle the ups and downs of life in the world of B2B.

Godfrey Author

By: Creative Team

September 18, 2014 / CreativeQuestions to Ask When Choosing a Creative Concept

It is standard practice to present multiple options when working on a creative concept. Ideally, creative teams draw a pretty strong conclusion from the research phase and an overall strategy develops clearly.

Scott Trobaugh

By: Scott Trobaugh