Digital and Web

Find out what’s new in digital and web marketing from Godfrey’s B2B marketing experts. These news articles, videos and infographics explore how customer-centric digital experiences can yield real business outcomes.

March 09, 2018 / Digital and WebWhat are the components of a successful B2B marketing campaign?

What are the components of a successful B2B marketing campaign? Before you kick off your next B2B marketing campaign, consider these tactics as your starting point. 

Bridey Orth

By: Bridey Orth

July 17, 2017 / Digital and WebAwesome B2B Websites

B2B websites used to be very utilitarian devices. Thankfully that’s not the case anymore. The B2B web has evolved into a place where form and function are equal partners and great experiences are created. Read about what a modern B2B website should have, and see some instances where companies are getting it right.

Godfrey Author

By: Godfrey Team

July 07, 2017 / Digital and WebTop 10 Digital B2B Marketing Mistakes and How To Avoid

With so many ever-changing options, even experienced digital marketers make mistakes. Learn how to avoid common ones.

Godfrey Author

By: Godfrey Team

November 29, 2016 / Digital and WebWebsite translation: Essential questions for project planning

Considering website translation? First, consider these questions about the form and content of your foreign-language online presence.

Jennifer Horner

By: Jen Horner

November 15, 2016 / Digital and WebAdding Security to Our Web

Traditionally, HTTPS (HTTP secure) has been used to secure the transfer of data on ecommerce sites or web forms where personal information is exchanged. Google is introducing new measures to further protect users. The search giant has stated that they will start factoring web security into their ranking signals, and HTTPS will play an important factor.

Godfrey Author

By: Godfrey Team

July 06, 2016 / Digital and WebIs an Event App Right for You? What You Need to Know

Event apps give people information they need, when they need it; allow them to give feedback; and provide greater networking opportunities. Here are some things to consider and help you decide if an app is right for your event. 

Godfrey Author

By: Godfrey Team

April 11, 2016 / Digital and Web3 Effective Tactics for B2B Advertising

Account-based and content marketing are hot topics in B2B. Check out three advertising tactics that support these trends.

Godfrey Author

By: Godfrey Team

February 02, 2016 / Digital and WebRe-designing a B2B Website: Project Planning Essentials for a Successful Start

A website re-design is a high-investment, high-profile project. Include these project planning essentials for a successful start.

Godfrey Author

By: Godfrey Team

January 27, 2016 / Digital and WebThe Only Thing Marketers Should Care About in 2016 – and Every Day Between Now & Forever

If you want more customers, a better customer experience or better results from your marketing campaign: Give people their time back.

Michael Barber

By: Michael Barber

November 19, 2015 / Digital and WebGoogle's Research Shows Mobile's Strength in B2B

Attendees at our recent FWD:B2B conference got a look at Google’s new “micro-moments” research that shows the extent to which B2B buyers are using mobile.

Russ Green

By: Russ Green