Digital and Web

Find out what’s new in digital and web marketing from Godfrey’s B2B marketing experts. These news articles, videos and infographics explore how customer-centric digital experiences can yield real business outcomes.

July 03, 2020 / Digital and WebThe Importance of Web Personas

Web personas are not the same as marketing personas. Learn how to build a web persona while understanding the difference between the two. And get actionable advice from our strategists.

Donna Harris

By: Donna Harris

Jenn Vitello

By: Jenn Vitello

January 24, 2020 / Digital and WebWhat Is Personalization and Is Your Organization Ready for It?

This post is packed with examples, questions to ask of your organization and tips to get started.

Andy Osika

By: Andy Osika

Jenn Vitello

By: Jenn Vitello

September 23, 2019 / Digital and Web60+ Best Free & Useful Digital Marketing Tools – Save Money and Time

Streamline your digital efforts with this list of the best digital marketing resources you can use for FREE (with reviews). These are broken down by discipline: SEO, Content, Social, PPC, Email, etc.

Godfrey Author

By: Godfrey Team

August 28, 2019 / Digital and WebCustom Fit Without a Shoehorn — The Right Marketing Automation Tool

Check out these five steps to successfully implement a marketing automation platform

Tyler Lowry

By: Tyler Lowry

August 09, 2019 / Digital and WebRevamping Your Website? Start With Knowing Your Audience

Here are six action items you can take now to set yourself up for success.

Jenn Vitello

By: Jenn Vitello

March 08, 2019 / Digital and WebThe B2B Digital Landscape is Changing Quickly

New technologies and vendors are continuing to emerge with better, faster and more efficient tools. Learn how B2B marketers are leveraging investments in technology to save their companies time and money.

Matt Boaman

By: Matt Boaman

January 07, 2019 / Digital and WebFrustrations of an End User Advocate

Don’t burden the end user with your difficult website infrastructure. Take these digital transformation steps to better understand your audience and improve user experience.

Tyler Lowry

By: Tyler Lowry

March 09, 2018 / Digital and WebWhat are the components of a successful B2B marketing campaign?

What are the components of a successful B2B marketing campaign? Before you kick off your next B2B marketing campaign, consider these tactics as your starting point. 

Bridey Orth

By: Bridey Orth

July 17, 2017 / Digital and WebAwesome B2B Websites

B2B websites used to be very utilitarian devices. Thankfully that’s not the case anymore. The B2B web has evolved into a place where form and function are equal partners and great experiences are created. Read about what a modern B2B website should have, and see some instances where companies are getting it right.

Godfrey Author

By: Godfrey Team

July 07, 2017 / Digital and WebTop 10 Digital B2B Marketing Mistakes and How To Avoid

With so many ever-changing options, even experienced digital marketers make mistakes. Learn how to avoid common ones.

Godfrey Author

By: Godfrey Team

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