Join the conversation about customer insight with this original content from Godfrey’s own B2B experts. These news articles, videos and infographics share what we’ve learned about the power of research and analysis.

May 16, 2022 / InsightEntering New Markets? Don’t Forget Promotion.

Consider these 8 steps to achieve successful promotion in your marketing communications research and planning.

Josh Albert

By: Joshua Albert

January 11, 2021 / InsightHow to Reach Multiple B2B Audiences at Once

Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team.

Godfrey Author

By: Godfrey Team

July 17, 2020 / InsightFive Megatrends Impacted by COVID-19

In this unprecedented year of change and uncertainty, it’s time to take a closer look at how B2B companies can capitalize on the new normal.

Godfrey Author

By: Godfrey Team

May 31, 2019 / InsightFive Lessons Marketers Can Learn From Superheroes

Be your own B2B marketing superhero with five lessons inspired by comic book blockbusters. The larger-than-life stories translate to our daily work life in ways you might not expect.

Godfrey Author

By: Godfrey Team

September 28, 2018 / InsightFive Best Practices for Designing Surveys to Learn About Your Customers

Want to find out more about your customers’ needs and challenges, but not sure where to start? Read these five best practices for designing surveys to learn about your customers.

Godfrey Author

By: Godfrey Team

September 22, 2016 / InsightRecycling B2B Personas: The Dangers in Re-using and Not Researching

Have you been re-using the same static personas for all your marketing? Learn how recycling without research can lead you down the wrong marketing path.

Godfrey Author

By: Godfrey Team

September 19, 2016 / InsightDeveloping a Plan to Successfully Reach Engineers

In today’s varied landscape of marketing tactics, which ones are best positioned to communicate your message? And which channels will be the most effective at reaching your audience where they are? Put existing research and experience to work to help ensure your plan is based on the needs and interests of your audience.

Alison Fetterman

By: Alison Fetterman


Start building your own audience personas. Leverage the number of accessible resources and experiences to gain insight into the factors that affect purchasing behavior.

Godfrey Author

By: Godfrey Team

March 08, 2016 / Insight4 Tips to Get Started with Your Green Marketing Efforts

Green marketing is about much more than eco-friendly messaging, product labeling and environmental packaging. Whether it is a green product or a company’s sustainability program, many factors need to be considered before a marketing program is rolled out.

Donna Harris

By: Donna Harris


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