In today’s varied landscape of marketing tactics, which ones are best positioned to communicate your message? And which channels will be the most effective at reaching your audience where they are? Put existing research and experience to work to help ensure your plan is based on the needs and interests of your audience.
Green marketing is about much more than eco-friendly messaging, product labeling and environmental packaging. Whether it is a green product or a company’s sustainability program, many factors need to be considered before a marketing program is rolled out.