Get original insights from Godfrey’s B2B lead generation experts. These news articles, videos and infographics explore how you can produce sales qualified leads and optimize your lead gen process in real time.
B2B marketers struggle with lead generation. Here are three key factors complicating the process and how to get started with a lead generation program.
The most important step for aligning marketing and sales around a lead generation effort is planning; and more importantly, creating an opportunity to collaborate.
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