Get original insights from Godfrey’s B2B lead generation experts. These news articles, videos and infographics explore how you can produce sales qualified leads and optimize your lead gen process in real time.
The way B2B customers view your company is changing. They want more than loyalty programs – customers want to feel like they belong.
By: Matthew Kabik
B2B marketers struggle with lead generation. Here are three key factors complicating the process and how to get started with a lead generation program.
By: Jim Everhart
Producing high-quality leads that turn into revenue (relatively) quickly is one of the most important functions in B2B marketing.
The most important step for aligning marketing and sales around a lead generation effort is planning; and more importantly, creating an opportunity to collaborate.
By: Joshua Albert
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