Marketing Trends

Educate yourself on the latest B2B marketing trends with original content from Godfrey’s B2B experts. These news articles, videos and infographics will keep you up to date on what’s new in the world of B2B.

October 11, 2018 / Marketing Trends4-Dimensional Storytelling for B2B Audiences

How to create compelling B2B communications that engage the imaginations of accountants, engineers, CEOs and every audience in between.

Travis MacDonald

By: Travis Macdonald

June 01, 2018 / Marketing TrendsWhat does leadership look like? Balancing thought leadership and lead gen goals

Content marketing to establish thought leadership is no longer enough. Programs must work harder, serving both awareness and strong lead gen goals. Learn more about what to consider.

Alison Fetterman

By: Alison Fetterman

December 26, 2016 / Marketing TrendsFive B2B marketing trends that were dominant in 2016 and will continue into next year

As 2016 comes to a close, we take a look back at the year’s top five B2B marketing trends that we expect to continue to be important in 2017.

Stacy Whisel

By: Stacy Whisel

January 29, 2016 / Marketing TrendsThe "Smart Factory" Revolution: What's in a name?

B2B marketers in the automation and controls market segments have many terms for referring to the "smart factory" revolution - which one is best?

Brian Moore

By: Brian Moore

May 12, 2015 / Marketing TrendsAmazon for Business

Amazon Business is mirrored after Amazon.com, and B2B manufacturers and distributors should take note.

Stacy Whisel

By: Stacy Whisel

January 13, 2015 / Marketing TrendsWhat NFL Teams Can Learn From B2B

Successful B2B relies on strategy, teamwork and statistics – values that also apply to pro sports.

Russ Green

By: Russ Green

October 08, 2014 / Marketing TrendsCan "Neuromarketing" Make B2B Marketers Smarter?

Neuromarketing combines research in consumer behavior and cognitive neuroscience to understand judgment and decision making. It focuses on attention, memory, rewards and risk aversion. As with any new development in marketing, it has its critics.

Godfrey Author

By: Godfrey Team

June 06, 2014 / Marketing TrendsSo where is B2B going?

Last week’s BMA14 was a great conference with over 1,000 B2B marketers. We thought there were some key recurring themes & we wanted to share our takeaways.

Stacy Whisel

By: Stacy Whisel

February 14, 2014 / Marketing TrendsDirect Next

What's next in direct marketing technology? Now you can know exactly who your audience is, what they want and where they are in their decision making.

Godfrey Author

By: Godfrey Team