Marketing Trends

Educate yourself on the latest B2B marketing trends with original content from Godfrey’s B2B experts. These news articles, videos and infographics will keep you up to date on what’s new in the world of B2B.

February 23, 2022 / Marketing TrendsQ&A: New Godfrey VPs Discuss Digital-First, Data-Driven Evolution in B2B Marketing

Get an insider’s view on how to develop data-driven strategies and implement analytics in 2022 with Matt Boaman, VP, marketing channels, and Alison Fetterman, VP, strategy and analytics.

Godfrey Author

By: Godfrey Team

January 20, 2022 / Marketing Trends3 B2B Marketing Trends To Build On in 2022

Get results by building on these three trends impacting B2B marketing in 2022.

Stacy Whisel

By: Stacy Whisel

September 04, 2020 / Marketing TrendsUnderutilized B2B Marketing Strategies That Deserve Attention

Basic but successful marketing strategies are often overlooked. These are some common marketing tactics that are as reliable as they are effective.

Kelly Junkin

By: Kelly Junkin

August 14, 2020 / Marketing TrendsPost-Quarantine B2B Buyer Expectations

The coronavirus pandemic has accelerated the expectations of B2B Buyers. What should marketers be focused on?

Stacy Whisel

By: Stacy Whisel

July 31, 2020 / Marketing TrendsAdapt & Thrive: B2B Marketing Tactics in the Age of COVID-19

Forget “new normal” — this is new marketing. Focus on these key tactics to help your B2B marketing team adapt to emerging challenges and shifting expectations as a result of the coronavirus.

Erin Michalak

By: Erin Michalak

Jenell Abram

By: Jenell Bakey

October 11, 2018 / Marketing Trends4-Dimensional Storytelling for B2B Audiences

How to create compelling B2B communications that engage the imaginations of accountants, engineers, CEOs and every audience in between.

Godfrey Author

By: Godfrey Team

June 01, 2018 / Marketing TrendsWhat does leadership look like? Balancing thought leadership and lead gen goals

Content marketing to establish thought leadership is no longer enough. Programs must work harder, serving both awareness and strong lead gen goals. Learn more about what to consider.

Alison Fetterman

By: Alison Fetterman

December 26, 2016 / Marketing TrendsFive B2B marketing trends that were dominant in 2016 and will continue into next year

As 2016 comes to a close, we take a look back at the year’s top five B2B marketing trends that we expect to continue to be important in 2017.

Stacy Whisel

By: Stacy Whisel

January 29, 2016 / Marketing TrendsThe "Smart Factory" Revolution: What's in a name?

B2B marketers in the automation and controls market segments have many terms for referring to the "smart factory" revolution - which one is best?

Brian Moore

By: Brian Moore

May 12, 2015 / Marketing TrendsAmazon for Business

Amazon Business is mirrored after, and B2B manufacturers and distributors should take note.

Stacy Whisel

By: Stacy Whisel


Join a few hundred other B2B marketers. Sign up to get the latest in industry thought leadership, trends and insights.