Read up on what’s new in B2B sales with this original content from Godfrey’s own B2B experts. These news articles and infographics explore how you can strengthen the bond between your marketing and sales efforts.

April 10, 2020 / Sales5 Ways to Retrofit Your B2B Product Demos for the Age of Social Distancing

Here’s how B2B marketing tech can reinvent your demos for today's era of remote interaction.

Cliff Lewis

By: Cliff Lewis

March 27, 2020 / SalesHow B2B Marketers Can Help Industrial Sales Adapt to Remote Selling

Help industrial sales teams shift to remote selling with lessons learned from industries like software as a service (SaaS) and finance.

Josh Albert

By: Joshua Albert

April 03, 2019 / SalesHow B2B Marketers Can Improve RFPs and Pitches

As marketers, we’ve all been through the RFP and pitch process. Find out how we can work together to develop a better agency selection process.

Josh Albert

By: Joshua Albert

October 20, 2017 / SalesSales Tools to Consider for B2B Marketing Efforts

There are a ton of tools that promise to Improve sales productivity, prospecting and closing.  Not sure which ones will help? 

Josh Albert

By: Joshua Albert

February 20, 2017 / SalesHelp Your Marketing By Helping Sales

The B2B customer journey isn’t a straight line. B2B marketers know they need to help customers navigate a winding path. And one of the best ways to help your B2B marketing program is to help sales. 

Josh Albert

By: Joshua Albert

June 17, 2015 / SalesHow One Customer's Insight Helped Boost New Product Sales

Here’s a story about how talking to one customer provided insight that took a product launch to a whole new level of success.

Godfrey Author

By: Godfrey Team


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