Read up on what’s new in B2B sales with this original content from Godfrey’s own B2B experts. These news articles and infographics explore how you can strengthen the bond between your marketing and sales efforts.
As marketers, we’ve all been through the RFP and pitch process. Find out how we can work together to develop a better agency selection process.
By: Joshua Albert
There are a ton of tools that promise to Improve sales productivity, prospecting and closing. Not sure which ones will help?
The B2B customer journey isn’t a straight line. B2B marketers know they need to help customers navigate a winding path. And one of the best ways to help your B2B marketing program is to help sales.
Here’s a story about how talking to one customer provided insight that took a product launch to a whole new level of success.
By: Godfrey Team
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