Read up on what’s new in B2B sales with this original content from Godfrey’s own B2B experts. These news articles and infographics explore how you can strengthen the bond between your marketing and sales efforts.
The B2B customer journey isn’t a straight line. B2B marketers know they need to help customers navigate a winding path. And one of the best ways to help your B2B marketing program is to help sales.
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