Thought Leadership

Designing an optimal marketing team structure starts with knowing which skills are essential to achieving your goals.

B2B marketing is tough, but these companies are leading their industries in creative, effective and inspiring marketing efforts.

Each agency is unique, and so is each client. Here are three points that will help you find an agency that know your business, industry and customers.

“B2B” stands for “business-to-business,” but what does it really mean?

There’s a lot that we B2B people can learn from one of history’s greatest communicators.

Why should a B2B marketer choose a B2B agency: The top 10 reasons. Including buyer sophistication, higher stakes and more complex topics.

B2B marketing has seven interlocking concepts, all quite personal, that are more engaging than anything B2C has to offer. Things like trust, commitment, support and credibility.

From technology integration to content globalization, we’ll discuss the top B2B marketing challenges and how to get started with a plan to overcome them.

Winning share from competitors was the top-ranked challenge in a recent Godfrey survey of B2B industrial marketers.

The role of manufacturing CIOs is expanding, which makes them key influencers who are worth reaching in B2B marketing plans for security, software and hardware purchases.