Read the latest insights from Godfrey’s own B2B thought leaders. These news articles, infographics and videos capture the challenges and opportunities we see on the horizon for B2B marketers like you.
Designing an optimal marketing team structure starts with knowing which skills are essential to achieving your goals.
By: Stacy Whisel
B2B marketing is tough, but these companies are leading their industries in creative, effective and inspiring marketing efforts.
By: Matthew Kabik
Each agency is unique, and so is each client. Here are three points that will help you find an agency that know your business, industry and customers.
By: Joshua Albert
“B2B” stands for “business-to-business,” but what does it really mean?
By: Cliff Lewis
There’s a lot that we B2B people can learn from one of history’s greatest communicators.
By: Scott Trobaugh
Why should a B2B marketer choose a B2B agency: The top 10 reasons. Including buyer sophistication, higher stakes and more complex topics.
By: Erin Michalak
B2B marketing has seven interlocking concepts, all quite personal, that are more engaging than anything B2C has to offer. Things like trust, commitment, support and credibility.
By: Melissa Zane
From technology integration to content globalization, we’ll discuss the top B2B marketing challenges and how to get started with a plan to overcome them.
By: Donna Harris
Winning share from competitors was the top-ranked challenge in a recent Godfrey survey of B2B industrial marketers.
By: Godfrey Team
The role of manufacturing CIOs is expanding, which makes them key influencers who are worth reaching in B2B marketing plans for security, software and hardware purchases.
By: Alison Fetterman
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