Thought Leadership

Read the latest insights from Godfrey’s own B2B thought leaders. These news articles, infographics and videos capture the challenges and opportunities we see on the horizon for B2B marketers like you.

June 28, 2019 / Thought LeadershipBuild Your Most Effective B2B Marketing Team

Designing an optimal marketing team structure starts with knowing which skills are essential to achieving your goals.

Stacy Whisel

By: Stacy Whisel

June 21, 2019 / Thought Leadership5 Inspirational Companies Leading the Way in B2B Marketing

B2B marketing is tough, but these companies are leading their industries in creative, effective and inspiring marketing efforts.

Matt Kabik

By: Matthew Kabik

May 17, 2019 / Thought LeadershipFind a B2B Agency That Truly Understands Your Business

Each agency is unique, and so is each client. Here are three points that will help you find an agency that know your business, industry and customers.

Josh Albert

By: Joshua Albert

August 13, 2018 / Thought LeadershipVIDEO: What is B2B?

“B2B” stands for “business-to-business,” but what does it really mean?

Cliff Lewis

By: Cliff Lewis

July 27, 2018 / Thought LeadershipMister Rogers Is the Patron Saint of B2B Marketers

There’s a lot that we B2B people can learn from one of history’s greatest communicators.

Cliff Lewis

By: Cliff Lewis

Scott Trobaugh

By: Scott Trobaugh

May 08, 2017 / Thought LeadershipTop 10 Reasons Why B2B Marketers Need a B2B Agency

Why should a B2B marketer choose a B2B agency: The top 10 reasons. Including buyer sophistication, higher stakes and more complex topics.

Erin Michalak

By: Erin Michalak

May 01, 2017 / Thought LeadershipThe Seven Key Concepts of B2B Marketing

B2B marketing has seven interlocking concepts, all quite personal, that are more engaging than anything B2C has to offer. Things like trust, commitment, support and credibility.

Melissa Zane

By: Melissa Zane

April 28, 2017 / Thought LeadershipTop 5 B2B Marketing Challenges

From technology integration to content globalization, we’ll discuss the top B2B marketing challenges and how to get started with a plan to overcome them.

Donna Harris

By: Donna Harris

March 13, 2017 / Thought LeadershipGrowing market share is top challenge in Godfrey survey

Winning share from competitors was the top-ranked challenge in a recent Godfrey survey of B2B industrial marketers.

Godfrey Author

By: Godfrey Team

December 05, 2016 / Thought LeadershipThe Rise of the Manufacturing CIO in Marketing Decisions

The role of manufacturing CIOs is expanding, which makes them key influencers who are worth reaching in B2B marketing plans for security, software and hardware purchases.

Alison Fetterman

By: Alison Fetterman