Thought Leadership

Read the latest insights from Godfrey’s own B2B thought leaders. These news articles, infographics and videos capture the challenges and opportunities we see on the horizon for B2B marketers like you.

August 13, 2018 / Thought LeadershipVIDEO: What is B2B?

“B2B” stands for “business-to-business,” but what does it really mean?

Cliff Lewis

By: Cliff Lewis

July 27, 2018 / Thought LeadershipMister Rogers Is the Patron Saint of B2B Marketers

There’s a lot that we B2B people can learn from one of history’s greatest communicators.

Cliff Lewis

By: Cliff Lewis

Scott Trobaugh

By: Scott Trobaugh

May 08, 2017 / Thought LeadershipTop 10 Reasons Why B2B Marketers Need a B2B Agency

Why should a B2B marketer choose a B2B agency: The top 10 reasons. Including buyer sophistication, higher stakes and more complex topics.

Leanne Terpak

By: Leanne Terpak

May 01, 2017 / Thought LeadershipThe Seven Key Concepts of B2B Marketing

B2B marketing has seven interlocking concepts, all quite personal, that are more engaging than anything B2C has to offer. Things like trust, commitment, support and credibility.

Melissa Zane

By: Melissa Zane

April 28, 2017 / Thought LeadershipTop 5 B2B Marketing Challenges

From technology integration to content globalization, we’ll discuss the top B2B marketing challenges and how to get started with a plan to overcome them.

Godfrey Author

By: Godfrey Team

March 13, 2017 / Thought LeadershipGrowing market share is top challenge in Godfrey survey

Winning share from competitors was the top-ranked challenge in a recent Godfrey survey of B2B industrial marketers.

Godfrey Author

By: Godfrey Team

December 05, 2016 / Thought LeadershipThe Rise of the Manufacturing CIO in Marketing Decisions

The role of manufacturing CIOs is expanding, which makes them key influencers who are worth reaching in B2B marketing plans for security, software and hardware purchases.

Alison Fetterman

By: Alison Fetterman

July 26, 2016 / Thought LeadershipB2B Marketers "Talk Millennials" and How They Will Reshape Our Industries

The millennials are coming! And we’ve got some intel on how they’ll reshape B2B industries. Here’s a hint: We’ve got some time before they become B2B buyers. But we still need to be prepared.

Godfrey Author

By: Creative Team

July 05, 2016 / Thought LeadershipEffective Collaboration: The Essential Elements of Productive Work Sessions

Whether working with C-level stakeholders, cross-functional teams or customers, learning the essential elements of designing collaborative meetings will ensure the session is productive—and not painful.

Godfrey Author

By: Godfrey Team

June 17, 2016 / Thought LeadershipTop 10 Tips for Effective Goal Setting

Feeling overwhelmed? We understand the busy marketer. Learn how to become more productive by setting and sticking to your goals with these 10 tips.

Leanne Terpak

By: Leanne Terpak