Thought Leadership

Read the latest insights from Godfrey’s own B2B thought leaders. These news articles, infographics and videos capture the challenges and opportunities we see on the horizon for B2B marketers like you.

October 28, 2019 / Thought LeadershipVIDEO: Understanding the Mind of the Engineer: Six Major Misconceptions Revealed

Getting into the head of an engineer is a top-of-mind task for B2B marketers. Because the engineer’s mindset is different from other influencers in the buying process B2B practitioners often fail to grasp the engineering mentality. These misconceptions often lead to communication problems — and wasted marketing budgets.

Godfrey Author

By: Godfrey Team

October 01, 2019 / Thought LeadershipHow to Kill It: What Marketers Can Learn From True Crime

Bundy, Kaczynski, Holmes and more. In this blog, we explore five marketing lessons you can learn from some of the most famous and chilling true crime stories.

Jenell Abram

By: Jenell Abram

September 06, 2019 / Thought LeadershipFive Myths About B2B Marketing

Sometimes it’s hard to explain B2B marketing, but we can start by clearing up misunderstandings.

Kali Kambouroglos

By: Kali Kambouroglos

June 28, 2019 / Thought LeadershipBuild Your Most Effective B2B Marketing Team

Designing an optimal marketing team structure starts with knowing which skills are essential to achieving your goals.

Stacy Whisel

By: Stacy Whisel

June 21, 2019 / Thought Leadership5 Inspirational Companies Leading the Way in B2B Marketing

B2B marketing is tough, but these companies are leading their industries in creative, effective and inspiring marketing efforts.

Matt Kabik

By: Matthew Kabik

May 17, 2019 / Thought LeadershipFind a B2B Agency That Truly Understands Your Business

Each agency is unique, and so is each client. Here are three points that will help you find an agency that know your business, industry and customers.

Josh Albert

By: Joshua Albert

August 13, 2018 / Thought LeadershipVIDEO: What is B2B?

“B2B” stands for “business-to-business,” but what does it really mean?

Cliff Lewis

By: Cliff Lewis

July 27, 2018 / Thought LeadershipMister Rogers Is the Patron Saint of B2B Marketers

There’s a lot that we B2B people can learn from one of history’s greatest communicators.

Cliff Lewis

By: Cliff Lewis

Scott Trobaugh

By: Scott Trobaugh

May 08, 2017 / Thought LeadershipTop 10 Reasons Why B2B Marketers Need a B2B Agency

Why should a B2B marketer choose a B2B agency: The top 10 reasons. Including buyer sophistication, higher stakes and more complex topics.

Erin Michalak

By: Erin Michalak

May 01, 2017 / Thought LeadershipThe Seven Key Concepts of B2B Marketing

B2B marketing has seven interlocking concepts, all quite personal, that are more engaging than anything B2C has to offer. Things like trust, commitment, support and credibility.

Melissa Zane

By: Melissa Zane


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